# Sandbox Group

> Sandbox Group is a London-based operator that buys, builds and distributes consumer learning brands, from PlayKids and Leiturinha to Coolmath Games and Focus. Its bet is that education works better when it arrives inside something people already want to watch, play or open - and that a shared platform for technology, data, billing and distribution can give aging or regional brands a larger second act.

- **Founded:** 2015
- **Headquarters:** London, United Kingdom
- **Founders:** Bhav Singh (Co-founder and CEO), Abhi Arya (Co-founder and President)
- **Team size:** LinkedIn lists 201-500 employees and displayed approximately 170-180 employee profiles in 2026.
- **Products:** Coolmath Games, PlayKids Learning, Leiturinha, Focus, Learn Math by Coolmath Games
- **Notable:** Built a portfolio that reports more than 50 million monthly users, 1 billion-plus app downloads and 500 million monthly pageviews., Leiturinha has shipped 30 million books and reached more than 1.2 million families across 91% of Brazilian municipalities, according to a 2026 company update., Leiturinha won Brazil's Reclame AQUI Award in the Subscription Clubs category for a sixth consecutive year in 2025.

## Products & services

- **Coolmath Games** — A free, advertising-supported games destination that develops problem-solving, critical-thinking and numeracy skills through play.
- **PlayKids Learning** — An ad-free subscription library for children aged roughly 0-8, combining videos, games and activities across apps and connected-TV channels.
- **Leiturinha** — A Brazilian children's literacy subscription club that ships curated books and reading experiences to families.
- **Focus** — An adult cognitive-training app with more than 30 games designed with neuropsychologists; Sandbox reports more than 7 million downloads.
- **Learn Math by Coolmath Games** — A personalized mathematics-learning app built on the Coolmath brand and aimed at teens and adults.
- **Shared distribution platform** — Technology, data, localization, billing and distribution infrastructure used across Sandbox brands and partner channels.

## Achievements

- Built a portfolio that reports more than 50 million monthly users, 1 billion-plus app downloads and 500 million monthly pageviews.
- Leiturinha has shipped 30 million books and reached more than 1.2 million families across 91% of Brazilian municipalities, according to a 2026 company update.
- Leiturinha won Brazil's Reclame AQUI Award in the Subscription Clubs category for a sixth consecutive year in 2025.
- PlayKids Learning reports 70 million downloads, 60 original titles and more than 1,600 hours of content worldwide.
- Preserved the browser version of Poptropica by moving it to Coolmath Games in 2024 and removing paid membership.
- Expanded PlayKids Learning to Samsung devices, VIZIO and Prime Video in multiple markets.
- Portfolio brands have received recognition including Kokoa Education Standard, Parents' Choice, Academics' Choice, Queen's Award and National Parenting Product Award honors.

## Latest updates

- **2026-07** — Launched Learn Math by Coolmath Games, a personalized math app for teens and adults built on a 30 million-user brand platform.
- **2026-06** — Expanded Focus to Canada, Romania and Spain through Digital Virgo telecom partnerships.
- **2026-05** — Launched a bilingual PlayKids Learning add-on subscription on Prime Video in Canada.
- **2026-04** — Brought PlayKids Learning to VIZIO in the United States.
- **2025-12** — Bundled Hopster Learning with pocket.watch's Ryan and Friends Plus on Prime Video for US$8.99 per month.
- **2025-09** — Entered Sub-Saharan Africa with a Safaricom distribution deal for PlayKids+ in Kenya.

## Links

- Website: https://www.sbxgroup.com/
- LinkedIn: https://www.linkedin.com/company/sbx-group/
- Twitter/X: https://x.com/Sandboxandco

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Profile page: https://yespress.io/sandbox-group
Published by YesPress — https://yespress.io
Last updated: 2026-09-14