# Samuel Roy

> Samuel Roy is the cofounder and CMO of Agendrix, a Quebec workforce-management software company built for employers with shift-based teams. A management graduate of the Universite de Sherbrooke, he has helped guide Agendrix from an early product with no paying users through a difficult 2016 financing setback, its first 1,000 customers, international expansion, and a 2024 acquisition by The Citation Group. His public writing and interviews reveal a pragmatic marketer who favors proof of concept, customer feedback, search-driven growth, and the willingness to revise a plan when the numbers disagree.

- **Role:** CMO and cofounder at Agendrix
- **Organizations:** Agendrix, Lodgem, SherWeb, Universite de Sherbrooke, Startup Weekend
- **Nationality:** Canadian
- **Education:** Bachelor of Business Administration in management, Universite de Sherbrooke, DEC in social sciences, administration profile, Collegial du Seminaire de Sherbrooke
- **Known for:** Cofounded Agendrix and helped build it from an early scheduling product into a workforce-management platform., Helped revise Agendrix's model after a failed 2016 financing meeting; the company grew by more than 40 percent the following month according to his account., Led marketing as Agendrix progressed from its first paying customers to 1,000 customers, then to thousands of workplaces and 200,000 users.

## Career timeline

- **Before 2015** — Worked at SherWeb as an interim product manager and business analyst and cofounded Lodgem.
- **2015** — Became an Agendrix cofounder when Lodgem merged with the scheduling-software venture created by Andre Gauthier.
- **2016** — Responded to a failed investor pitch by helping revise Agendrix's business model; Roy later reported growth above 40 percent the following month.
- **2018** — Described Agendrix publicly as serving more than 35,000 users in 22 countries.
- **2019** — Published Agendrix's path from proof of concept to its 1,000th customer.
- **2023** — As VP Marketing, said Agendrix surveyed nearly 700 Canadian managers to quantify customer time and cost savings; the company reported almost 180,000 active users in 15,000 workplaces.
- **2024** — Continued with Agendrix after it joined The Citation Group; the company reported 200,000 users and 60 employees for the year.
- **2025** — Discussed Agendrix's SEO, Google Ads, product-market-fit, and growth strategy on the Commerce Elite podcast.

## Achievements

- Cofounded Agendrix and helped build it from an early scheduling product into a workforce-management platform.
- Helped revise Agendrix's model after a failed 2016 financing meeting; the company grew by more than 40 percent the following month according to his account.
- Led marketing as Agendrix progressed from its first paying customers to 1,000 customers, then to thousands of workplaces and 200,000 users.
- Remained part of the management team when Agendrix joined The Citation Group in 2024.
- Received second place at Startup Weekend in 2013 as part of a team developing and validating a peer-to-peer goods-exchange application.
- Mentored entrepreneurs at Startup Weekend in 2014 on product direction and minimum viable products.

## Latest updates

- **2026-01** — Agendrix publicly identified Roy in a team photo marking its sixth Centraide Estrie campaign, which raised $8,845 including a $2,000 corporate donation.
- **2025-03** — Appeared on the Commerce Elite podcast to discuss SEO, Google Ads, product-market fit, and Agendrix's marketing evolution.
- **2024-06** — Agendrix joined The Citation Group; the company said the management team would remain and expansion would target markets including the UK, New Zealand, and Australia.

## Links

- Website: https://www.agendrix.com/
- LinkedIn: https://www.linkedin.com/in/samuroy/

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Profile page: https://yespress.io/samuel-roy
Published by YesPress — https://yespress.io
Last updated: 2026-08-24