# Samuel Ohev-Zion

> Samuel Ohev-Zion is the Miami-based founder, co-owner, president and CEO of BLU Products. His background in mobile-phone distribution informed BLU’s affordable, unlocked handset business, its retail partnerships and expansion in Latin America. His record also includes the 2018 FTC privacy and data-security settlement naming him and the company.

- **Role:** Founder, co-owner, President and CEO at BLU Products
- **Organizations:** BLU Products, CT Miami, Telecel Latin America
- **Nationality:** Brazilian
- **Education:** MAST Academy, Key Biscayne, Florida
- **Known for:** Founded and led BLU Products after a career in mobile-phone distribution., Helped develop BLU’s affordable unlocked-phone retail business., BLU participated alongside Motorola in Amazon’s 2016 Prime Exclusive Phones launch.

## Career timeline

- **1999** — Became president of Telecel Latin America, according to his public work-history listing.
- **2006** — Began serving as president and CEO of CT Miami, according to his public work-history listing.
- **2009** — Founded BLU Products; Crunchbase lists August 2009 as the start of his founder, president and CEO role.
- **2011** — Presented BLU at CTIA Wireless; the company identified Ohev-Zion and Luis Sosa as its founders.
- **2014** — Explained BLU’s value-focused product strategy and Gionee partnership in an AndroidGuys interview.
- **2016** — Announced BLU’s participation in Amazon’s Prime Exclusive Phones program with the R1 HD.
- **2017** — Announced the Valencia CF partnership intended to expand recognition of BLU.
- **2018** — BLU and Ohev-Zion settled FTC allegations about deceptive privacy and data-security claims.
- **2022** — Promoted BLU’s Brazil expansion through local assembly and retail distribution.

## Achievements

- Founded and led BLU Products after a career in mobile-phone distribution.
- Helped develop BLU’s affordable unlocked-phone retail business.
- BLU participated alongside Motorola in Amazon’s 2016 Prime Exclusive Phones launch.
- BLU became Valencia CF’s shirt sponsor for the 2017/18 season.

## Latest updates

- **2026-07** — An executive directory updated July 16, 2026 continues to list him as BLU Products’ president and CEO.
- **2025-10** — Company context: BLU announced the BOLD N4 with a $299.99 regular price and a $249.99 limited launch deal.

## Links

- Website: https://www.bluproducts.com/
- LinkedIn: https://www.linkedin.com/in/samuel-ohev-zion-977a1622

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Profile page: https://yespress.io/samuel-ohev-zion
Published by YesPress — https://yespress.io
Last updated: 2026-10-20