# Samuel Bottum

> Samuel E. Bottum is Snap-on Incorporated's vice president and chief marketing officer, a cross-sector executive whose portfolio spans brand marketing, innovation, customer connection, public policy, and education and workforce development. He joined Snap-on in 2011 to lead Innovation Works after a career that included government, nonprofit, startup, consumer-brand, and new-venture roles. Alongside his corporate work, he has held leadership and board positions with organizations including SkillsUSA, NC3, the Manufacturing Skill Standards Council, the Aspen Institute's Economic Opportunities Program, and ALLready, placing career and technical education at the center of his public work.

- **Role:** Vice President and Chief Marketing Officer at Snap-on Incorporated
- **Organizations:** Snap-on Incorporated, ALLready, National Coalition of Certification Centers (NC3), Manufacturing Skill Standards Council, Aspen Institute Economic Opportunities Program, SkillsUSA, Inplex LLC, Robert F. Kennedy Children's Action Corps, Boundless Readers, Thresholds, General Mills, PepsiCo, Mobiquity LLC, Chicago Department of Housing, Close Up Foundation
- **Education:** B.A. in Asian history and government, Connecticut College, M.M./M.B.A., Northwestern University - Kellogg School of Management, Cross-sector community leadership program graduate, Leadership Tomorrow Seattle
- **Known for:** Advanced from leading Snap-on's Innovation Works to vice president and chief marketing officer., Built a CMO portfolio spanning brand marketing, innovation, customer connection, public policy, and education and workforce development., Served as president of the SkillsUSA Board of Directors during the 2021-2022 period.

## Career timeline

- **1990-1991** — Worked as a resource development assistant at the Close Up Foundation.
- **1992-1994** — Served as chief aide in the Office of the Commissioner at the Chicago Department of Housing.
- **1995-2000** — Held brand management, innovation, new-business and sales roles at General Mills.
- **2000** — Worked as director of marketing at mobile technology venture Mobiquity LLC.
- **2002-2005** — Held innovation and new-venture roles across Quaker, Tropicana and corporate teams at PepsiCo.
- **2005-2011** — Served as chief operating officer of Chicago literacy nonprofit Boundless Readers.
- **2011** — Joined Snap-on Incorporated as general manager of Innovation Works, working across business units and customer groups on new-product development.
- **2011-2016** — Led Innovation Works and later served as director of corporate initiatives, with responsibilities spanning marketing, innovation, technical education and targeted public policy interests.
- **2015-2024** — Served on the SkillsUSA board, including terms as board chair and president and in other officer and committee-chair roles.
- **2016-present** — Serves as vice president and chief marketing officer of Snap-on Incorporated.
- **2019-present** — Serves on the Aspen Institute Economic Opportunities Program Advisory Council and its Upskill America Leadership Circle.
- **2020-present** — Serves as a founding board member of the Coalition for Career Development Center, now ALLready; its current team page lists him as board treasurer.

## Achievements

- Advanced from leading Snap-on's Innovation Works to vice president and chief marketing officer.
- Built a CMO portfolio spanning brand marketing, innovation, customer connection, public policy, and education and workforce development.
- Served as president of the SkillsUSA Board of Directors during the 2021-2022 period.
- Serves on boards connecting industry with technical education, including NC3 and the Manufacturing Skill Standards Council.
- Serves as board treasurer of ALLready and as an advisory council member for the Aspen Institute Economic Opportunities Program.
- Has worked across government, nonprofit, startup and Fortune 500 organizations over a career of more than 35 years.

## Latest updates

- **2026-08** — Snap-on's media center continues to list Samuel E. Bottum as vice president and chief marketing officer.
- **2026-08** — NC3's current board page lists Bottum as a director representing Snap-on Incorporated.
- **2026-08** — The Manufacturing Skill Standards Council's current board page lists Bottum among its directors.
- **2026-08** — ALLready's team page lists Bottum as board treasurer and describes his portfolio across brand, innovation, public policy, and workforce development.

## Links

- Website: https://www.snapon.com
- LinkedIn: https://www.linkedin.com/in/samuel-b-696957

---

Profile page: https://yespress.io/samuel-bottum
Published by YesPress — https://yespress.io
Last updated: 2026-08-10