# Samsung The Frame TV

> Samsung The Frame TV is a lifestyle television that doubles as a work of art. Launched in 2017, it features a matte anti-reflection display, magnetic customizable bezels, and an Art Mode powered by the Samsung Art Store - offering 3,000+ museum-quality artworks from 70+ institutions including MoMA, the Met, and Musée d'Orsay. When not streaming or gaming, it displays fine art like a framed painting on your wall, complete with a near-flush wall mount included in the box.

- **Created by:** Samsung Electronics
- **Launched:** 2017
- **Platforms:** smart-tv, tizen-os
- **Pricing:** Paid hardware. The Frame Standard (2025): $898 (43") to $1,698 (65"). The Frame Pro (2025): $2,098 (65") to $3,998 (85"). The Frame Pro (2026): $1,999 (55") to $4,000 (85"). Frequently discounts 20-40% at major sale events. Art Store subscription: $4.99/month or $49.99/year for full access; free tier rotates 30 works/month.
- **Key features:** Art Mode, Matte Anti-Reflection Display, Customizable Magnetic Bezels, Samsung Art Store, Slim-Fit Wall Mount (Included)

## Features

- **Art Mode** — Displays curated fine art or personal photos when the TV is not in use. A motion sensor activates the screen when someone enters the room, and an ambient light sensor adjusts brightness to match room lighting - mimicking how art looks under natural conditions.
- **Matte Anti-Reflection Display** — Full matte anti-glare coating minimizes reflections so artwork looks like canvas or paper rather than a glass screen. The 2026 Frame Pro features next-generation Glare Free technology that makes reflections virtually nonexistent.
- **Customizable Magnetic Bezels** — Magnetic snap-on bezels let owners swap frame styles without tools. Official Samsung options include Modern Black, White, Teak, Brown, and Sand Gold. Third-party brands like Deco TV Frames offer additional wood and ornate styles.
- **Samsung Art Store** — Access to 3,000+ artworks from 70+ museum partners including MoMA, the Metropolitan Museum of Art, Musée d'Orsay, Tate, and the estates of Basquiat and Magritte. Free tier offers 30 rotating works per month; full access costs $4.99/month or $49.99/year.
- **Slim-Fit Wall Mount (Included)** — A proprietary near-flush wall mount included in the box mounts the TV approximately 1 inch from the wall, replicating how a real framed painting hangs.
- **Wireless One Connect Box (Frame Pro)** — Moves all cable connections (HDMI, USB, etc.) to a separate wireless box that can be hidden, keeping the TV panel completely wire-free for a clean gallery look.
- **Pantone ArtfulColor Validation** — First display ever certified by Pantone for art reproduction accuracy (introduced 2024), ensuring colors in Art Mode faithfully represent the original artworks.
- **Samsung Vision AI** — AI-powered features including Live Translate (real-time subtitles), AI Auto Game Mode, Active Voice Amplifier Pro, and Galaxy Watch gesture control (2025+).
- **4K QLED / Neo QLED Display** — Standard Frame uses QLED (Quantum Dot LED) with edge-lit backlight. Frame Pro uses Neo QLED (Mini-LED) for higher brightness (~1,000 nits) and better contrast.
- **144Hz Refresh Rate** — On 55-inch and larger 2025 models, 144Hz refresh rate with AMD FreeSync Premium makes the Frame a capable casual gaming display alongside its art display function.

## Achievements

- First display in the world certified Pantone ArtfulColor Validated (2024) for art reproduction accuracy
- Category leader for 9 consecutive years (2017-2026) - no competitor has matched its market share in lifestyle/art TVs
- Launched at the Musée du Louvre (Paris, 2017) and exhibited at the 57th Venice Biennale
- Art Store expanded to 70+ museum partners including MoMA, Met, Musée d'Orsay, and Tate
- 3,000+ artworks from 1,000+ artists in Art Store (up from a few dozen at launch in 2017)
- Art Store expanded to 90% of all Samsung TVs in 2025
- Samsung iF Design Awards - 75 total accolades (2024), 77 accolades (2026)
- Samsung IDEA Awards - 47 honors including 2 Gold Awards (2025)
- Official visual display sponsor of Art Basel - world's most prestigious contemporary art fair
- Frame Pro used in Samsung's official hotel/hospitality TV lineup (2025)

## Latest updates

- **2026-04** — 2026 Frame Pro models begin global availability rollout; 2025 Frame Pro prices drop to all-time lows
- **2026-01** — Samsung announces 2026 Frame lineup at CES: sizes up to 98 inches, next-gen Glare Free anti-reflection technology, DLG 240Hz support, built-in cable management, Frame Pro starting at $1,999 for 55 inch
- **2025-03** — The Frame Pro (Neo QLED, ~1,000 nits, Wireless One Connect Box) launches as premium tier alongside standard Frame
- **2025-01** — Samsung Vision AI features added: Live Translate, AI Auto Game Mode, gesture controls via Galaxy Watch, Active Voice Amplifier Pro
- **2025-01** — Art Store expanded to 90% of all 2025 Samsung TVs - no longer exclusive to The Frame
- **2024-07** — Hisense CanvasTV launches as first direct like-for-like competitor to The Frame
- **2024-01** — 2024 Frame (LS03D) introduces Pantone ArtfulColor validation - first display ever certified by Pantone for art reproduction accuracy

## Links

- Website: https://www.samsung.com/us/televisions-home-theater/tvs/the-frame/
- Twitter/X: https://twitter.com/samsungtv
- YouTube: https://www.youtube.com/playlist?list=PLtWcfbcBcH3pDeKTKmAJ0hn6DHF9cehOw
- Instagram: https://www.instagram.com/samsungtv/

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Published by YesPress — https://yespress.io
Last updated: 2026-04-25