# Samir Bagga

> Samir Bagga is the chief marketing officer of L&T Technology Services, where he translates complex engineering work into a commercial and cultural narrative. Trained in mechanical engineering and product design, he has spent three decades in international B2B marketing across India, Europe and the Americas, with leadership roles at Satyam, HCL Technologies and LTTS. His work connects brand building to measurable demand, from a LinkedIn program associated with a $35 million combined sales funnel to the Digital Engineering Awards, a platform created to recognize engineers and their work.

- **Role:** Chief Marketing Officer at L&T Technology Services
- **Organizations:** L&T Technology Services, HCL Technologies, Satyam Computer Services, Wipro
- **Education:** Bachelor’s degree in Mechanical Engineering, Osmania University, Master’s degree in Product Design and Communications, Indian Institute of Technology Bombay
- **Known for:** Recipient of ITSMA customer-loyalty awards in 2007 and 2010., Led LTTS marketing programs associated with a combined $35 million sales funnel in a published LinkedIn case study., Helped create and develop the Digital Engineering Awards with LTTS, ISG and CNBC-TV18.

## Career timeline

- **Before 1998** — Worked at Wipro, where a dealer-network initiative was credited with increasing revenue and earning a president’s employee-of-the-year award.
- **1998-2009** — Led marketing initiatives at Satyam Computer Services, ultimately serving in global marketing and communications leadership.
- **2009-2015** — Served at HCL Technologies as Vice President and Head of Marketing for North American and European markets.
- **2015-present** — Chief Marketing Officer at L&T Technology Services, leading global brand, demand generation, customer-intimacy and influencer programs.
- **2017** — Published ‘The Changing Times’ on LTTS, connecting manufacturing’s digital shift with IoT, AI, machine learning and automation.
- **2018** — Featured in a LinkedIn Marketing Solutions case study reporting an LTTS campaign with a combined $35 million sales funnel.
- **2019** — Participated in LTTS’s 3,000 km European Engineering the Change roadshow, which concluded with a 24-hour Munich hackathon.
- **2022** — Helped launch the inaugural Digital Engineering Awards with LTTS, ISG and CNBC-TV18.
- **2024** — Served on the judging panel for the Global B2B CMO 100 and introduced LTTS’s ‘Purposeful. Agile. Innovation.’ positioning.
- **2026** — Helped carry the Digital Engineering Awards into its fourth edition in Boston; the program received 258 nominations across twelve segments.

## Achievements

- Recipient of ITSMA customer-loyalty awards in 2007 and 2010.
- Led LTTS marketing programs associated with a combined $35 million sales funnel in a published LinkedIn case study.
- Helped create and develop the Digital Engineering Awards with LTTS, ISG and CNBC-TV18.
- Supported the 2019 Engineering the Change European campaign, a 3,000 km roadshow across four countries that concluded with a 24-hour hackathon.
- Served as a judge for the 2024 Global B2B CMO 100 Awards and the 2026 B2B Marketing Elevation Awards.
- An early-career dealer-network initiative at Wipro was credited with increasing revenue and earning a president’s employee-of-the-year award.

## Latest updates

- **2026-06** — Served as a judge for the B2B Marketing Elevation Awards 2026.
- **2026-05** — Was thanked for vision and guidance in LTTS Customer Advisory Council’s report ‘The Next Frontier: Navigating the AI-Driven World.’
- **2026-03** — Celebrated the fourth Digital Engineering Awards in Boston, including winners in enterprise transformation and AI-driven work.
- **2026-03** — Participated in Brand Ambassador Connect at LTTS’s Bengaluru campus, describing employees as the people who shape the brand’s voice.
- **2026-08** — Highlighted nearly 4,000 engineers taking part in a 24-hour LTTS OpenHack across nine locations.

## Links

- Website: https://www.ltts.com
- LinkedIn: https://www.linkedin.com/in/samirbagga

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Profile page: https://yespress.io/samir-bagga
Published by YesPress — https://yespress.io
Last updated: 2026-08-14