# SamCart

> SamCart is a SaaS checkout and direct-to-consumer selling platform built for digital creators, course sellers, coaches, and online entrepreneurs. Founded in 2014 by brothers Brian and Scott Moran, it turns a high-converting one-page checkout into a revenue engine with one-click upsells, order bumps, subscription recovery, and course hosting. Now repositioned as an AI-first 'digital business platform,' SamCart says it has helped 75,000+ sellers process billions in sales - focused on maximizing revenue per customer rather than simply driving more traffic.

- **Founded:** 2014
- **Headquarters:** Austin, Texas, United States
- **Founders:** Brian Moran (Co-Founder & Chief Strategy Officer (former CEO)), Scott Moran (Co-Founder)
- **Team size:** ~67 employees (third-party databases); company marketing cites 150+
- **Products:** SamCart Checkout, One-Click Upsells & Order Bumps, A/B Testing, SamCart Courses, Subscription Saver
- **Notable:** Greater Austin Top Workplaces 2022 (Austin American-Statesman), ranked 12th among comparable-size companies, Raised $82M Series B in 2022 led by Eldridge, Grew to 75,000+ creators and billions in processed sales

## Products & services

- **SamCart Checkout** — Customizable one-page, high-converting checkout with Checkout Anywhere, stored cards, and mobile-optimized templates.
- **One-Click Upsells & Order Bumps** — Post-purchase upsells and pre-purchase bumps that raise average order value without extra traffic.
- **A/B Testing** — Split testing on checkout pages to optimize conversion rates.
- **SamCart Courses** — Native digital course hosting and delivery for creators and coaches.
- **Subscription Saver** — Automated dunning and failed-payment recovery to reduce involuntary churn on recurring plans.
- **Pay-What-You-Want** — Flexible pricing that lets buyers name their own price.
- **Affiliate Center** — Built-in affiliate management to recruit and pay partners.
- **Typeset** — Acquired generative-AI content and design tool for ebooks, social posts, ads, and webinars.
- **SamCart AI / Sam AI Assistant** — AI that generates products, sales pages, and checkouts from a prompt as part of the platform's AI-first rebrand.

## Achievements

- Greater Austin Top Workplaces 2022 (Austin American-Statesman), ranked 12th among comparable-size companies
- Raised $82M Series B in 2022 led by Eldridge
- Grew to 75,000+ creators and billions in processed sales
- Acquired AI design startup Typeset in 2023
- Shipped 27 new features in 2024 including an AI Page Builder

## Latest updates

- **2023-01** — Acquired Typeset, a generative-AI content and design tool.
- **2024-01** — Shipped 27 new features including an AI Page Builder, a Shopify integration, and physical-product selling.
- **2025-03** — Launched AI Page Builder and began an AI-first rebrand around Sam AI Assistant.
- **2025-06** — Consolidated pricing into a simpler Core / Pro / Enterprise structure.

## Links

- Website: https://samcart.com
- LinkedIn: https://www.linkedin.com/company/samcart-llc
- Twitter/X: https://twitter.com/samcartapp
- YouTube: https://www.youtube.com/channel/UCA3f8s9sR0n02k9NXGIfoJw
- Instagram: https://www.instagram.com/samcartapp/
- Facebook: https://www.facebook.com/samcartapp/

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Profile page: https://yespress.io/samcart
Published by YesPress — https://yespress.io
Last updated: 2026-07-18