# Samar Birwadker

> Samar Birwadker is a San Francisco entrepreneur, growth advisor and investor best known for co-founding and leading Good&Co, a workplace personality and compatibility platform acquired by StepStone in 2016. His earlier career included branding and strategy roles, and he has written about team culture, distributed work and management. His recent public professional activity includes Parleo and agentic commerce.

- **Role:** Growth advisor and investor; US Board Advisor at Join Talent
- **Organizations:** Good&Co, StepStone, WPP, Landor Associates, AKQA, MetaMap, Join Talent, Hatchet Ventures, Parleo
- **Education:** University of Mumbai
- **Known for:** Co-founded Good&Co and led it through its acquisition by StepStone in 2016., Built a consumer personality-assessment business that expanded into employer and recruitment-platform tools., Good&Co’s 2018 totaljobs integration announcement reported more than 2.7 million profiles and 65 million answered questions.

## Career timeline

- **2005-2008** — Lists a WPP analyst role on his Wellfound profile.
- **2008-2010** — Lists a senior insights management role at Landor Associates.
- **2010-2012** — Lists a senior strategy role at AKQA.
- **2012** — Co-founded Good&Co, drawing on his own experience of workplace mismatch.
- **2013** — Good&Co participated in Techstars Cloud and its early platform was publicly available.
- **2014** — Good&Co introduced its mobile personality-assessment experience.
- **2016** — StepStone acquired Good&Co on January 22; Birwadker remained CEO after the transaction.
- **2018** — Described annual Berlin gatherings for a distributed Good&Co team of approximately 75 people; the company also integrated with totaljobs.
- **2020** — End of Good&Co leadership tenure as listed on his Wellfound profile.
- **2022-2023** — Marketing leadership work at MetaMap is documented in his professional profiles.
- **2026** — Public LinkedIn profile lists a Parleo affiliation; public posts discuss agentic commerce.

## Achievements

- Co-founded Good&Co and led it through its acquisition by StepStone in 2016.
- Built a consumer personality-assessment business that expanded into employer and recruitment-platform tools.
- Good&Co’s 2018 totaljobs integration announcement reported more than 2.7 million profiles and 65 million answered questions.
- Published management and workplace-culture essays in Entrepreneur.

## Latest updates

- **2026-10** — As checked in October 2026, his public LinkedIn profile lists Parleo (Agentic Commerce), and recent public posts discuss machine-readable retail pricing and incentives. This is the verification month, not an inferred appointment date.
- **2026-10** — Join Talent’s public team page lists him as US Board Advisor (East Coast); checked October 2026. The regional remit is a role label, not evidence of residence.

## Links

- Website: https://samarb.notion.site/
- LinkedIn: https://www.linkedin.com/in/samarbirwadker/
- Twitter/X: https://x.com/samar
- Facebook: https://www.facebook.com/samarbirwadker

---

Profile page: https://yespress.io/samar-birwadker
Published by YesPress — https://yespress.io
Last updated: 2026-10-25