# Samantha Owens Pyle

> Samantha Owens Pyle is the Nashville-based founder and CEO of Green Apple Strategy, established in April 2012. She built the marketing agency around a core team and a freelance specialist network called The Orchard, and launched hospitality customer engagement venture Olive + Leo with her team in February 2024. She holds an MBA from Lipscomb University, writes on marketing for The Business Journals and was named vice chair of the Thistle Farms board in September 2026.

- **Role:** Founder & CEO at Green Apple Strategy
- **Organizations:** Green Apple Strategy, Olive + Leo, EO Nashville, Thistle Farms
- **Education:** Bachelor of Arts, Western Kentucky University, Master of Arts, Tennessee State University, Master of Business Administration (Professional MBA), Lipscomb University
- **Known for:** Founded and developed Green Apple Strategy’s core-team and freelance-specialist operating model., Reached $1 million in annual agency revenue in 2019, ahead of a goal to do so before the tenth anniversary., 2023 Gold Stevie Award winner for Best Female Entrepreneur.

## Career timeline

- **Before 2012** — Worked in corporate and agency marketing; publicly listed employers include Bell & Associates Construction, GS&F, cabedge and Werkshop Marketing.
- **2012** — Founded Green Apple Strategy in April.
- **2018** — Participated in EO Nashville’s Catalyst program.
- **2019** — Agency reached $1 million in annual revenue; joined EO Nashville.
- **2020** — Green Apple won a Nashville Business Journal Best in Business award.
- **2021-2023** — Served on the Entrepreneurs’ Organization board as a Catalyst chair.
- **2022** — Began Professional MBA studies at Lipscomb; appointed to Nashville’s Metropolitan Historic Zoning Commission in August.
- **2023** — Won a Gold Stevie Award for Best Female Entrepreneur; joined Thistle Farms board in December.
- **2024** — Launched Olive + Leo in February; MBA program listed as ending in 2024; became Thistle Farms external affairs chair in July.
- **2025** — Named a Nashville Business Journal Women of Influence honoree and C-Suite Award winner.
- **2026** — Thistle Farms announced her as board vice chair on September 14.

## Achievements

- Founded and developed Green Apple Strategy’s core-team and freelance-specialist operating model.
- Reached $1 million in annual agency revenue in 2019, ahead of a goal to do so before the tenth anniversary.
- 2023 Gold Stevie Award winner for Best Female Entrepreneur.
- 2025 Nashville Business Journal Women of Influence honoree.
- 2025 Nashville Business Journal C-Suite Award winner.
- Lipscomb MBA profile lists a 4.0 and Beta Gamma Sigma membership.

## Latest updates

- **2026-09** — Thistle Farms announced Samantha Pyle as vice chair of its board of directors.
- **2025-09** — Green Apple publicly announced her selection as a 2025 Nashville Business Journal C-Suite Award winner.
- **2025-04** — Her LinkedIn profile records Nashville Business Journal Women of Influence recognition.

## Links

- Website: https://greenapplestrategy.com/samantha-pyle/
- LinkedIn: https://www.linkedin.com/in/samanthaowenspyle

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Profile page: https://yespress.io/samantha-owens-pyle
Published by YesPress — https://yespress.io
Last updated: 2026-10-22