# Samantha Orihuela

> Samantha Orihuela is ADP's chief marketing officer, leading the company's global marketing and communications organization after a career spanning Aflac, Caesars Entertainment, PruittHealth, ADP, Paylocity and Gap International. Her work sits where brand, customer experience, demand generation and technology meet, while her public writing reveals a people-first view of AI and a performance philosophy she traces to childhood softball.

- **Role:** Chief Marketing Officer at ADP
- **Organizations:** ADP, Gap International, Paylocity, Aflac, PruittHealth, Caesars Entertainment
- **Education:** Master of Business Administration, concentrations in Business Management, Marketing, and Strategy, Northwestern University - Kellogg School of Management, Bachelor of Arts in Business; an earlier employer announcement described the field as Mass Communication, Brenau University, Language Certification II, Universidad Europea
- **Known for:** Appointed Chief Marketing Officer of ADP in February 2026., Leads ADP's global marketing and communications organization across brand, demand generation and audience experience., At Gap International, built an integrated demand-generation engine, unified the brand narrative and advanced CRM and marketing automation capabilities.

## Career timeline

- **2006-2011** — Held a progression of advertising, sponsorship and business-to-business marketing roles at Aflac.
- **2011-2015** — Moved to Caesars Entertainment, ultimately serving as Global Brand Director before leaving for PruittHealth.
- **2015-2016** — Joined PruittHealth as Vice President of Communications and also held responsibility for brand and communication.
- **2016-2019** — Led client experience strategy and later client experience and marketing communications at ADP.
- **2019-2021** — Served as Vice President, U.S. Innovation Strategy and Execution at Aflac.
- **2023-2024** — Served as Senior Director, Brand and Campaigns at Paylocity.
- **2025-2026** — Served as Chief Marketing Officer of Gap International, where she led a brand and go-to-market evolution.
- **2026-present** — Joined ADP as Chief Marketing Officer, leading global marketing and communications.

## Achievements

- Appointed Chief Marketing Officer of ADP in February 2026.
- Leads ADP's global marketing and communications organization across brand, demand generation and audience experience.
- At Gap International, built an integrated demand-generation engine, unified the brand narrative and advanced CRM and marketing automation capabilities.
- Named one of Columbus and the Valley Magazine's Top 5 Under 40 and 5 Rising Stars in 2010.
- Completed an MBA at Northwestern University's Kellogg School of Management in 2020.

## Latest updates

- **2026-06** — Shared her early observations after returning to ADP, emphasizing listening, trust, clarity, collaboration and the company's 'Always Designing for People' mindset.
- **2026-05** — Participated in ADP's Meeting of the Minds, including an HR and Women in Tech session, and wrote that AI can expand rather than replace intelligence.
- **2026-02** — Joined ADP as Chief Marketing Officer with responsibility for global marketing and communications.
- **2025-12** — Wrote that innovation depends on freedom to question assumptions, fail small and give ideas room before judging them.
- **2025-05** — Supported Gap International's launch of the 'Lightning in a Bottle' campaign as the company's marketing contact.

## Links

- Website: https://www.adp.com/about-adp/leadership/samantha-orihuela.aspx
- LinkedIn: https://www.linkedin.com/in/samanthadawkinsmarketingexecutive

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Profile page: https://yespress.io/samantha-orihuela
Published by YesPress — https://yespress.io
Last updated: 2026-08-21