# Samantha Mah

> Samantha Mah is VP of Strategic Partnerships and Growth at ServiceNow, the $13B+ enterprise cloud platform company headquartered in Santa Clara. Based in Toronto, she leads the charge on unlocking organizational potential by eliminating manual, repetitive work through intelligent digital workflows. With a Six Sigma Master Black Belt background and a career that spans Xerox and ServiceNow, she brings process-excellence discipline to the art of enterprise partnerships. She also serves in the Office of the CDIO as Senior Director, Customer Advocate - bridging the gap between technology capability and human impact.

- **Role:** VP Strategic Partnerships and Growth at ServiceNow
- **Organizations:** ServiceNow, Xerox, The Women's Alliance (TWA)
- **Nationality:** Canadian
- **Education:** Honours Bachelor of Business Administration (BBA), Marketing and Organizational Behaviour, Schulich School of Business, York University
- **Known for:** Six Sigma Master Black Belt certification, Consistently exceeded quarterly plans during 7-year tenure at Xerox with multiple awards, Keynote Speaker Lead at the 2018 International Women's Alliance Conference ('Unleash Your Power')

## Career timeline

- **2007** — Enrolled at Schulich School of Business, York University
- **2011** — Graduated with Honours BBA in Marketing and Organizational Behaviour
- **2012** — Joined Xerox as a leadership professional
- **2012-2019** — Held multiple senior roles at Xerox including Digital Process Automation Principal and Senior Director of Customer Engagement; consistently exceeded quarterly targets and earned multiple awards
- **2018** — Served as Keynote Speaker Lead at The Women's Alliance International Conference (theme: 'Unleash Your Power') and as Charity Chair on TWA Toronto Board
- **2019** — Joined ServiceNow as VP Strategic Partnerships and Growth
- **2019-present** — Also serves as Senior Director, Customer Advocate in the Office of the CDIO at ServiceNow
- **2020** — Participated in ServiceNow's Northeastern University Degree Apprenticeship program initiative

## Achievements

- Six Sigma Master Black Belt certification
- Consistently exceeded quarterly plans during 7-year tenure at Xerox with multiple awards
- Keynote Speaker Lead at the 2018 International Women's Alliance Conference ('Unleash Your Power')
- VP of Strategic Partnerships and Growth at ServiceNow - a $13B+ revenue enterprise platform
- Dual role at ServiceNow: VP Strategic Partnerships and Senior Director Customer Advocate in Office of the CDIO
- Board member and Charity Chair, The Women's Alliance Toronto

## Latest updates

- **2024-01** — Continuing dual role as VP Strategic Partnerships and Growth and Senior Director Customer Advocate at ServiceNow as the company crosses $10B+ ARR milestone
- **2020-10** — Shared ServiceNow's partnership with Northeastern University on degree apprenticeships via LinkedIn, highlighting commitment to workforce development

## Links

- Website: https://servicenow.com
- LinkedIn: https://www.linkedin.com/in/samanthamah
- Twitter/X: https://twitter.com/samanthamah
- Facebook: https://www.facebook.com/servicenow

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Profile page: https://yespress.io/samantha-mah
Published by YesPress — https://yespress.io
Last updated: 2026-06-29