# Samantha Citro Alexander

> Samantha Citro Alexander is the co-founder and CEO of FoodHealth Co, formerly bitewell. An NYU drama graduate, she worked at JUARA Skincare, Bridgewater Associates, Clinique and Smashbox before co-founding bitewell in 2020. Her career combines storytelling, brand strategy and operations; FoodHealth announced a $7.5 million Series A in May 2025 and has partnerships with Kroger, NielsenIQ and Hy-Vee.

- **Role:** Co-Founder and CEO at FoodHealth Co
- **Organizations:** FoodHealth Co (formerly bitewell), JUARA Skincare, Bridgewater Associates, IMMUNOCOLOGIE, Clinique, Smashbox, America Needs You, Journey To Lead
- **Education:** Bachelor of Fine Arts in Drama, New York University
- **Known for:** Co-founded bitewell in 2020, now FoodHealth Co., Co-created Jefacon, Smashbox’s women’s leadership and empowerment summit., Led FoodHealth Co during its $7.5 million Series A announced in May 2025.

## Career timeline

- **2013–2016** — Sales Marketing Manager at JUARA Skincare, according to The Org’s career record.
- **2016** — Research analytics operations and chief-of-staff role at Bridgewater Associates.
- **2017** — Vice President at IMMUNOCOLOGIE, according to The Org.
- **2018–2020** — Held strategy and chief-of-staff responsibilities at Clinique and consumer engagement and integrated marketing responsibilities at Smashbox; exact transition dates are not independently established.
- **2020** — Co-founded bitewell with Chris Fanucchi; co-created Smashbox Jefacon.
- **2023** — Navigated the Silicon Valley Bank crisis immediately after bitewell’s seed funding closed.
- **2025** — Company became FoodHealth Co and announced a $7.5 million Series A and San Francisco headquarters.
- **2026** — Hy-Vee announced its collaboration with FoodHealth Company in January.

## Achievements

- Co-founded bitewell in 2020, now FoodHealth Co.
- Co-created Jefacon, Smashbox’s women’s leadership and empowerment summit.
- Led FoodHealth Co during its $7.5 million Series A announced in May 2025.
- Built a company with announced partnerships involving Kroger, NielsenIQ and Hy-Vee.

## Latest updates

- **2025-05** — FoodHealth announced its rebrand, new San Francisco headquarters and $7.5 million Series A.
- **2025-06** — NielsenIQ announced a data integration partnership with FoodHealth Co.
- **2026-01** — Hy-Vee announced its collaboration with FoodHealth Company on January 5.
- **2026-06** — Appeared on The Confidence Doc podcast on June 2; the episode identifies her current Instagram as @sam_talks_food.

## Links

- Website: https://www.foodhealth.co/
- LinkedIn: https://www.linkedin.com/in/sam-talks-food
- Twitter/X: https://x.com/samtalksfood
- Instagram: https://www.instagram.com/sam_talks_food/

---

Profile page: https://yespress.io/samantha-citro-alexander
Published by YesPress — https://yespress.io
Last updated: 2026-10-22