# Samantha Avivi

> Samantha 'Sam' Avivi is the global chief marketing officer of Bayer's Consumer Health division, where she leads global brand building, marketing, and consumer strategy. Her more than 30-year career spans advertising agencies, consumer goods, retail, consulting, automotive aftermarket businesses, and consumer health, with work across more than 40 countries and brands including M&M's, Pampers, Head & Shoulders, Claritin, Aleve, and Bayer Aspirin. A University of Florida advertising graduate and 2012 college Hall of Fame inductee, she is known publicly for consumer-led brand strategy, coaching teams, curiosity, and a career path she describes as valuable precisely because it was not linear.

- **Role:** Global Chief Marketing Officer, Consumer Health at Bayer
- **Organizations:** Bayer, Advance Auto Parts, Tenneco, The Jim Stengel Company, Kimberly-Clark, Procter & Gamble, Walmart, BBDO, Young & Rubicam, DMB&B, ADT, University of Florida
- **Education:** B.S. in Advertising, University of Florida College of Journalism and Communications
- **Known for:** Created the M&M's Global Color Vote., Helped create Pampers Baby-Stage-of-Development diapers., Inducted into the University of Florida College of Journalism and Communications Hall of Fame in 2012.

## Career timeline

- **1990s-2000s** — Worked for about a decade in advertising, including roles at DMB&B, Young & Rubicam, and BBDO, leading work for brands including M&M's, Always, and Pampers.
- **2000s** — Joined Procter & Gamble after a mock interview and spent seven years in marketing across Head & Shoulders, Herbal Essences, Tampax, Pampers, Luvs, and Kandoo; also ran P&G's baby care business on the Walmart team.
- **2012** — Serving as global marketing director for Kimberly-Clark's $4.2 billion bath tissue business, she was inducted into the University of Florida College of Journalism and Communications Hall of Fame.
- **2020** — Appeared on The CMO Podcast as a growth consultant with The Jim Stengel Company, advising companies on purpose-led growth.
- **2021-2023** — Served as chief marketing officer at Tenneco, leading global brand strategy and creative development for 31 aftermarket brands across 42 product lines in 26 countries.
- **2023-2024** — Served as chief marketing officer at Advance Auto Parts.
- **2024-04** — Joined Bayer as chief marketing officer for Consumer Health in North America, responsible for marketing, innovation, media, analytics, insights, agency relationships, creative production, and marketing excellence.
- **2025** — Served on the Clio Health jury for Creative Business Transformation, Partnerships & Collaborations, and Integrated work.
- **2026-06** — Appointed global chief marketing officer of Bayer Consumer Health, leading global brand building, marketing, and consumer strategy and joining the division's global leadership team.

## Achievements

- Created the M&M's Global Color Vote.
- Helped create Pampers Baby-Stage-of-Development diapers.
- Inducted into the University of Florida College of Journalism and Communications Hall of Fame in 2012.
- Received recognition including an American Marketing Association Effie, Clio and Cannes recognition, a P&G Marketing Innovation Award, Walmart Supplier of the Year, and P&G Best-in-Class Customer Marketing award.
- Named among Brand Innovators' Top 100 Women in Brand Marketing.
- Selected as a growth consultant for The Jim Stengel Company.
- Served as chair of Tenneco's Women's Business Resource Group and as an executive champion of Women in Auto Care.
- Named a 2026 Woman of Influence by Mass Market Retailers and Chain Drug Review.
- Appointed global CMO of Bayer Consumer Health in June 2026.

## Latest updates

- **2026-07** — Reflected after a Cannes Lions keynote that the future of marketing will be shaped by technology, data, and creativity but built by and for people.
- **2026-06** — Bayer appointed her global Chief Marketing Officer for Consumer Health, leading global brand building, marketing, and consumer strategy.
- **2026-06** — Delivered a Cannes Lions keynote titled 'Trading in the Currency of Trust in Consumer Healthcare.'
- **2026-03** — Recognized as one of Mass Market Retailers and Chain Drug Review's 2026 Women of Influence.
- **2025** — Served on the Clio Health jury and highlighted her Bayer team's recognition in the I-COM Global Data Creativity Awards for performance measurement attribution.

## Links

- Website: https://www.bayer.com
- LinkedIn: https://www.linkedin.com/in/samavivi

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Profile page: https://yespress.io/samantha-avivi
Published by YesPress — https://yespress.io
Last updated: 2026-08-11