# Sama

> Sama is a San Francisco-based AI training-data company that combines a 5,000-plus full-time annotation workforce - most based in Kenya, Uganda and India - with proprietary tooling to deliver labeled data, model evaluation and red-teaming for the world's largest AI builders. Founded as the nonprofit Samasource in 2008 by the late Leila Janah, it relaunched as a for-profit B Corp in 2019 and counts Google, Walmart, NVIDIA, Ford and Microsoft among its customers.

- **Founded:** 2008
- **Headquarters:** San Francisco, California, United States
- **Founders:** Leila Janah (Founder (1982-2020))
- **Team size:** ~3,000+ employees (including delivery centers in Kenya, Uganda and India)
- **Products:** Sama Annotate, Sama Curate, Sama GenAI, Sama Red Team, SamaIQ
- **Notable:** Helped lift more than 69,000 people out of poverty via the impact-sourcing model., 98% first-batch acceptance rate via SamaAssure quality guarantee., Among the first vendors to ship a comprehensive red-teaming offering for generative AI (April 2024).

## Products & services

- **Sama Annotate** — Image, video, 3D point cloud, LiDAR and sensor data annotation for computer vision and ML.
- **Sama Curate** — Dataset curation and quality tooling to surface edge cases and reduce bias before training.
- **Sama GenAI** — Supervised fine-tuning, RLHF, prompt/response generation and evaluation for LLMs and multimodal models.
- **Sama Red Team** — Adversarial testing of generative AI models for safety, fairness, privacy and compliance vulnerabilities.
- **SamaIQ** — Human-in-the-loop insights platform combining domain experts with proprietary algorithms.
- **SamaHub** — Collaborative workspace for managing annotation projects, sampling and reporting.
- **SamaAssure** — Quality guarantee delivering ~98% first-batch acceptance rate on annotation work.

## Achievements

- Helped lift more than 69,000 people out of poverty via the impact-sourcing model.
- 98% first-batch acceptance rate via SamaAssure quality guarantee.
- Among the first vendors to ship a comprehensive red-teaming offering for generative AI (April 2024).
- B Corporation certification.
- Trusted training-data supplier for 25%+ of Fortune 50 companies.

## Latest updates

- **2024-04** — Launched Sama Red Team for generative AI and LLM safety testing.
- **2024-09** — Expanded GenAI solution integrations for more secure, responsible AI development.
- **2021-11** — Closed $70M Series B led by CDPQ.

## Links

- Website: https://www.sama.com
- LinkedIn: https://www.linkedin.com/company/sama-ai
- Twitter/X: https://twitter.com/SamaAI
- YouTube: https://www.youtube.com/@samaai
- Instagram: https://www.instagram.com/sama_ai/
- Facebook: https://www.facebook.com/samaartificialintelligence

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Profile page: https://yespress.io/sama
Published by YesPress — https://yespress.io
Last updated: 2026-05-23