# Sam Zheng

> Sam Zheng co-founded DeepHow in 2018 after more than a decade in digital innovation at Siemens. Trained in engineering psychology and statistics, he helped develop AI-assisted video training that captures experienced workers’ know-how. He led the company as its founding CEO before transitioning to chairman in November 2024.

- **Role:** Chairman and Co-Founder at DeepHow
- **Organizations:** DeepHow, Siemens, Tsinghua University
- **Education:** Ph.D. in Human Factors / Engineering Psychology, University of Illinois Urbana-Champaign, M.S. in Statistics, University of Illinois Urbana-Champaign, M.S. in Cognitive Psychology, Beijing Normal University, B.S. in Psychology, Beijing Normal University
- **Known for:** Co-founded DeepHow and served as its founding CEO for six years., Led work on the Siemens cloud Digital Inspection Jacket; team received second place in the 2017 Siemens US Innovation Award., Helped grow DeepHow from an early Detroit Bikes pilot to international industrial deployments.

## Career timeline

- **2006** — Joined Siemens Corporate Research as a research scientist in Princeton, according to his public organizational biography.
- **2012–2015** — Senior Research Scientist at Siemens Corporate Research.
- **2017** — His cloud Digital Inspection Jacket team received second place in the Siemens US Innovation Award.
- **2018** — Co-founded DeepHow with Patrik Matos da Silva and Wei-Liang Kao; participated in Techstars Detroit Mobility and began a Detroit Bikes pilot.
- **2023** — Led DeepHow as CEO when the company announced its $14 million Series A led by Owl Ventures.
- **2024-11** — Transitioned to chairman as Siva Lakshmanan became CEO.

## Achievements

- Co-founded DeepHow and served as its founding CEO for six years.
- Led work on the Siemens cloud Digital Inspection Jacket; team received second place in the 2017 Siemens US Innovation Award.
- Helped grow DeepHow from an early Detroit Bikes pilot to international industrial deployments.

## Latest updates

- **2024-11** — Moved to chairman as Sivakumar Lakshmanan became DeepHow CEO.
- **2024-09** — Published seven strategies for workforce engagement through gamification in SmartBrief.
- **2024-07** — In his sixth-anniversary post, reported more than 100 customers, over 500 deployment sites, and presence in 28 countries.

## Links

- Website: https://deephow.com/
- LinkedIn: https://www.linkedin.com/in/sam-zheng-5859032/

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Profile page: https://yespress.io/sam-zheng
Published by YesPress — https://yespress.io
Last updated: 2026-10-12