# Sam Sarullo

> Sam Sarullo is the Chief Marketing Officer of Daniel's Jewelers, a family-owned North American jewelry chain based in Culver City, California. A 20-year veteran of e-commerce and digital marketing, he built his reputation scaling online sales and omnichannel strategy for mid-market specialty retailers, including stints as VP of E-Commerce Marketing at ULTA Beauty, VP of Global E-Commerce at PacSun, interim Chief Digital Officer at Mana Products, and Head of E-Commerce and General Manager at Lakeshore Learning. At Daniel's, he steers marketing across traditional and digital channels with a focus on serving Hispanic and multicultural customers.

- **Role:** Chief Marketing Officer at Daniel's Jewelers
- **Organizations:** Daniel's Jewelers, Lakeshore Learning, Mana Products, ULTA Beauty, PacSun
- **Nationality:** American
- **Education:** Bachelor of Arts (BA), Purdue University, Executive Program (Marketing), Harvard Business School
- **Known for:** Led a $100 million digital commerce portfolio at Lakeshore Learning across marketing, merchandising, technology, design, analytics and operations, Directed e-commerce marketing at ULTA Beauty for five years during a period of digital growth, Spearheaded global e-commerce strategy at PacSun

## Career timeline

- **—** — Vice President, Global E-Commerce at PacSun, leading digital marketing for the fashion apparel retailer
- **—** — Vice President, E-Commerce Marketing at ULTA Beauty for five years
- **—** — Interim Chief Digital Officer at Mana Products, leading rapid e-commerce transformation for multiple beauty brands
- **—** — Head of E-Commerce and General Manager at Lakeshore Learning, overseeing a $100M digital commerce portfolio
- **—** — Chief Marketing Officer at Daniel's Jewelers

## Achievements

- Led a $100 million digital commerce portfolio at Lakeshore Learning across marketing, merchandising, technology, design, analytics and operations
- Directed e-commerce marketing at ULTA Beauty for five years during a period of digital growth
- Spearheaded global e-commerce strategy at PacSun
- Led rapid e-commerce transformation for multiple beauty brands as interim Chief Digital Officer at Mana Products
- Built more than 20 years of omnichannel and e-commerce experience across specialty retail

## Latest updates

- **2026-07** — Serving as Chief Marketing Officer at Daniel's Jewelers, based in Culver City, California.

## Links

- Website: https://danielsjewelers.com
- LinkedIn: https://www.linkedin.com/in/sarullo/

---

Profile page: https://yespress.io/sam-sarullo
Published by YesPress — https://yespress.io
Last updated: 2026-07-25