# Sam Richardson

> Sam Richardson is the CEO of Volley Automation, a robotics and software company that uses AI-enabled automated guided vehicles to densify parking garages, fitting up to twice as many cars in smaller footprints. A former Hamilton College quarterback turned channel-sales and operations leader at companies like Hewlett-Packard, Fellowes Brands and SGS & Co, he now runs Volley from a 35,000-square-foot research and demo facility the company opened in Denver in 2026 after relocating from South San Francisco. Based in Nashville, he is steering robotic parking projects across New York, Tennessee, Florida, California and Massachusetts.

- **Role:** Chief Executive Officer at Volley Automation
- **Organizations:** Volley Automation, Propelis, SGS & Co, Identity Group, Fellowes Brands, Hewlett-Packard
- **Nationality:** American
- **Education:** Undergraduate (Alpha Delta Phi; varsity football quarterback), Hamilton College
- **Known for:** Leads Volley Automation, a robotic parking company that has raised $7.6M in seed funding., Oversaw the company's 2026 relocation from South San Francisco to a 35,000 sq ft Denver headquarters and demo facility., Directing active robotic parking deployments in New York and Nashville, with projects planned across Florida, California and Massachusetts.

## Career timeline

- **1995-1999** — Attended Hamilton College, where he played quarterback for the football team and belonged to Alpha Delta Phi.
- **Early career** — Held sales and channel leadership roles at Hewlett-Packard.
- **Mid career** — Leadership roles at Fellowes Brands, Identity Group and SGS & Co.
- **2019** — Joined a Vistage CEO peer group.
- **Recent** — Worked at Propelis.
- **2026** — Leads Volley Automation as CEO; relocates national HQ from South San Francisco to Denver and opens a 35,000 sq ft robotics research, testing and demo facility.

## Achievements

- Leads Volley Automation, a robotic parking company that has raised $7.6M in seed funding.
- Oversaw the company's 2026 relocation from South San Francisco to a 35,000 sq ft Denver headquarters and demo facility.
- Directing active robotic parking deployments in New York and Nashville, with projects planned across Florida, California and Massachusetts.
- Built industry partnerships with Otis, Hito Robotic System and Skanska; company is a member of the American Institute of Architects.

## Latest updates

- **2026-06** — Volley Automation announced its national headquarters move from South San Francisco to Denver, with a 35,000 sq ft research, testing and demo facility at 5675 N. Pecos St. opening in fall 2026.

## Links

- Website: https://volleyautomation.com
- LinkedIn: http://www.linkedin.com/in/samhrichardson
- YouTube: https://www.youtube.com/channel/UCuPVfkTzsGfGr2LP7rKrqDw

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Profile page: https://yespress.io/sam-richardson
Published by YesPress — https://yespress.io
Last updated: 2026-06-21