# Sam Fitzroy

> Sam Fitzroy is the co-founder and CEO of Dalia, a Boston-based candidate conversion platform that re-engages job seekers who visit career sites but don't apply. A former Indeed early employee and later VP at The Muse and partnerships lead at Jobcase, he started Dalia in 2019 and raised a $5M Series A in January 2023. His pitch, delivered in interviews with a kind of exhausted evangelism, is that 75% of applicants drop off at the account-creation step, and someone should probably do something about that.

- **Role:** Co-Founder & CEO at Dalia
- **Organizations:** Dalia, Jobcase, The Muse, Indeed, Donovan Data Systems, Survey Sampling International, Pratt & Whitney
- **Nationality:** American
- **Education:** B.S., Management Information Systems, University of Connecticut
- **Known for:** Co-founded Dalia in 2019 and grew it to ~33 employees, Raised $5M Series A for Dalia (Jan 2023); total funding around $12.5M, Was an early Indeed employee, staying seven years through significant growth

## Career timeline

- **2002** — Co-op/Intern, Casting Commodity Management, Pratt & Whitney
- **2003** — Business Analyst, Survey Sampling International
- **2007** — QA Analyst, Donovan Data Systems
- **2008** — Joins Indeed as a Client Services Manager
- **2015** — Departs Indeed as Senior Director, Alliances after roughly seven years
- **2015** — VP, Business Development at The Muse
- **2017** — Partnerships role at Jobcase
- **2019** — Co-founds Dalia and becomes CEO
- **2023** — Dalia announces $5M Series A funding
- **2024** — Says Dalia has tripled candidate flow in 12 months

## Achievements

- Co-founded Dalia in 2019 and grew it to ~33 employees
- Raised $5M Series A for Dalia (Jan 2023); total funding around $12.5M
- Was an early Indeed employee, staying seven years through significant growth
- Named speaker at Talent Acquisition Week and RallyFwd on recruitment marketing

## Latest updates

- **2024-09** — Announced partnership between Dalia and Shaker Recruitment Marketing.
- **2024-05** — Appeared on RecTech Media discussing Dalia's platform release and conversion metrics.
- **2023-01** — Announced Dalia's $5M Series A funding round.

## Links

- Website: https://dalia.co
- LinkedIn: https://www.linkedin.com/in/samuelfitzroy/
- Twitter/X: https://twitter.com/DaliaResearch
- Facebook: https://www.facebook.com/DaliaResearch

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Profile page: https://yespress.io/sam-fitzroy
Published by YesPress — https://yespress.io
Last updated: 2026-07-08