# Sam Booth

> Sam Booth founded Just After Midnight in 2016 after working in digital agencies across EMEA and Asia Pacific. The business developed from round-the-clock application support into managed cloud and DevOps services, expanded internationally and was acquired by Ultima Business Solutions in 2021. Booth stepped down as CEO in April 2024 and subsequently introduced Turn It Off, a cloud waste reduction platform.

- **Role:** Founder at Turn It Off; former Founder and CEO at Just After Midnight
- **Organizations:** Turn It Off, Just After Midnight, Ultima Business Solutions
- **Known for:** Founded Just After Midnight in 2016 and led it through its acquisition by Ultima Business Solutions in 2021., Established an international application support and cloud services business with operations across the UK, Singapore, Australia and the United States., Reported team growth from 10 to 25 and annual revenue growth just shy of 400% in October 2018.

## Career timeline

- **Before 2016** — Held senior digital agency roles across EMEA and Asia Pacific for more than ten years.
- **2016** — Launched Just After Midnight, offering white-label round-the-clock application and server support from London and Singapore.
- **2017** — Expanded the offer into managed hosting, application management and DevOps in response to demand.
- **2018** — Announced Australian expansion led by long-term colleague Kris Croucher.
- **2019** — Wrote about full-stack responsibility and emerging competition in managed application support.
- **2021** — Just After Midnight was acquired by Ultima Business Solutions; Booth continued as CEO.
- **2024-04** — Announced his departure as JAM CEO, retaining a shareholder and board role in the wider group at that time.
- **2024-09** — Publicly introduced Turn It Off with Andromeda Booth, Kris Croucher and Jonathan von Abo.

## Achievements

- Founded Just After Midnight in 2016 and led it through its acquisition by Ultima Business Solutions in 2021.
- Established an international application support and cloud services business with operations across the UK, Singapore, Australia and the United States.
- Reported team growth from 10 to 25 and annual revenue growth just shy of 400% in October 2018.
- Developed Turn It Off to reduce idle cloud resource usage.

## Latest updates

- **2024-09** — Published “Flying back in, what have I done!?”, introducing Turn It Off and his returning collaborators.
- **2024-09** — Interviewed by TechRound as CEO of Turn It Off about cloud waste, developer workflows and incentives.
- **2024-04** — Announced his departure as Just After Midnight CEO and continuation as a shareholder and non-executive director of the wider group at that time.

## Links

- LinkedIn: https://www.linkedin.com/in/samuelbooth

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Profile page: https://yespress.io/sam-booth
Published by YesPress — https://yespress.io
Last updated: 2026-10-21