# Salted

> Salted is a Los Angeles-based restaurant group that develops, acquires, and operates brands built for delivery and takeout. Its portfolio includes moonbowls and Xenia, supported by shared kitchen operations and proprietary saltedOS software. The company combines food development, digital ordering, and quality control to serve consumers seeking convenient meals with a health-conscious emphasis.

- **Founded:** 2014
- **Headquarters:** Los Angeles, United States
- **Founders:** Jeff Appelbaum (Founder and CEO)
- **Products:** moonbowls, Xenia, zuzubowls, Thrive Protein Bowls, Hungry Hibachi
- **Notable:** Operated 17 kitchen locations when its seed financing was announced in May 2021., Operated 19 kitchens by late 2021., Reported 25 locations in nine states in October 2023.

## Products & services

- **moonbowls** — Korean-inspired bowls, salads, and sides, with vegetable-forward and plant-based choices; also offers catering.
- **Xenia** — Mediterranean bowls, pita sandwiches, and plates; acquired by Salted in 2023.
- **zuzubowls** — Caribbean-inspired bowls.
- **Thrive Protein Bowls** — Meals designed for consumers tracking protein and macros.
- **Hungry Hibachi** — Hibachi-inspired plates designed for delivery.
- **Big Daddy’s Hawaiian** — Hawaiian-inspired lunch plates and grilled meats.
- **saltedOS** — Proprietary software used internally to support kitchen operations and consistency.

## Achievements

- Operated 17 kitchen locations when its seed financing was announced in May 2021.
- Operated 19 kitchens by late 2021.
- Reported 25 locations in nine states in October 2023.
- Acquired Xenia in 2023, its first external brand acquisition.
- Current company website states operations in 10 states.

## Latest updates

- **2026-10** — Research snapshot: the live brand page spotlights moonbowls, Xenia, zuzubowls, Thrive Protein Bowls, Hungry Hibachi, and Big Daddy’s Hawaiian. Observation date, not a launch announcement.
- **2026-10** — The live company story page states that Salted operates in 10 states. Observation date, not an expansion announcement.
- **2023-11** — Trade reporting confirmed the Xenia acquisition alongside the $14 million Series B announcement.

## Links

- Website: https://www.hellosalted.com/
- LinkedIn: https://www.linkedin.com/company/hellosalted

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Profile page: https://yespress.io/salted
Published by YesPress — https://yespress.io
Last updated: 2026-10-16