# Sally Beauty

> Sally Beauty is a specialty retailer and distributor of professional beauty supplies that plays both sides of the mirror. Through its Sally Beauty Supply stores it sells salon-grade hair color, care and tools to at-home enthusiasts; through Beauty Systems Group and its CosmoProf outlets it supplies licensed stylists and salons. Founded in New Orleans in 1964 and now headquartered in Denton, Texas, the company runs roughly 5,000 stores across North America and Europe, generates about $3.7 billion in annual sales, and has spent the last few years wrapping its product aisles in free services like on-demand virtual colorist consultations.

- **Founded:** 1964
- **Headquarters:** Denton, Texas, United States
- **Founders:** C. Ray Farber (Founder (opened the first Sally Beauty store, 1964))
- **Team size:** Approximately 27,000 employees
- **Products:** Sally Beauty Supply, Beauty Systems Group (BSG) / CosmoProf, Licensed Colorist OnDemand, ColorView virtual try-on, Studio by Sally
- **Notable:** Grew from a single 1964 New Orleans store into one of the largest specialty beauty-supply retailers and distributors in North America, Operates roughly 5,000 stores across two complementary segments (Sally Beauty Supply and Beauty Systems Group), Reached approximately $3.7 billion in annual net sales

## Products & services

- **Sally Beauty Supply** — The consumer-facing retail banner: stores and sallybeauty.com selling salon-grade hair color, developers, hair care, styling products, nail color, tools and accessories to at-home enthusiasts and stylists.
- **Beauty Systems Group (BSG) / CosmoProf** — The professional distribution arm - full-service and cash-and-carry CosmoProf stores plus a sales-consultant network supplying licensed salons and stylists with professional brands and salon-resale products.
- **Licensed Colorist OnDemand** — Free, roughly 15-minute one-on-one virtual consultations with licensed colorists via video or chat, giving at-home customers professional guidance and product recommendations.
- **ColorView virtual try-on** — Online tool that lets shoppers preview hair-color shades on themselves before buying.
- **Studio by Sally** — In-store DIY salon and concept-store format where licensed stylists assist customers with color and application.
- **Sally Beauty Rewards** — Loyalty program that captures a large majority of US Sally sales and drives frequent replenishment purchases.
- **Exclusive and owned brands** — Proprietary and exclusive labels (such as Ion) spanning hair color, care, styling and tools, sold alongside third-party professional brands.

## Achievements

- Grew from a single 1964 New Orleans store into one of the largest specialty beauty-supply retailers and distributors in North America
- Operates roughly 5,000 stores across two complementary segments (Sally Beauty Supply and Beauty Systems Group)
- Reached approximately $3.7 billion in annual net sales
- Loyalty program captures a large majority (around 79%) of US Sally sales
- Scaled Licensed Colorist OnDemand from a two-state pilot to all 50 states within roughly two months of launch

## Latest updates

- **2024-01** — Named Chris Kobus Chief Marketing Officer to lead brand storytelling and consumer connection across the Sally and BSG businesses.
- **2023-12** — Launched free and fast digital hair-color consultations, expanding its Licensed Colorist OnDemand service nationwide.
- **2023-10** — Scaled Licensed Colorist OnDemand to all 50 states after a two-state pilot in August 2023, citing strong demand.
- **2023-03** — Debuted Studio by Sally, a DIY hair-salon and concept-store format staffed with licensed stylists.

## Links

- Website: https://sallybeauty.com
- LinkedIn: http://www.linkedin.com/company/sally-beauty-company
- Twitter/X: https://twitter.com/SallyBeauty
- YouTube: https://www.youtube.com/user/SallyBeauty
- Instagram: https://www.instagram.com/sallybeauty/
- Facebook: https://facebook.com/sallybeauty
- TikTok: https://www.tiktok.com/@sallybeauty

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Profile page: https://yespress.io/sally-beauty
Published by YesPress — https://yespress.io
Last updated: 2026-08-14