# Sallve

> Sallve is a Sao Paulo skincare company that grew up on the internet. Founded in 2018 and launched in 2019 by CEO Daniel Wjuniski alongside Marcia Netto, Juliana Shor and beauty blogger Julia Petit, it treats customers as co-creators: its first product went through 11 versions after conversations with more than 10,000 people, and its Skin Quiz has logged over 600,000 responses. The brand sells vegan, cruelty-free dermocosmetics - sunscreens, antioxidant serums, moisturizers and exfoliants - straight to consumers online, and has raised roughly R$170 million (about US$31 million) from investors including Kaszek and Waldencast.

- **Founded:** 2018
- **Headquarters:** Sao Paulo, Brazil
- **Founders:** Daniel Wjuniski (Co-founder & CEO), Marcia Netto (Co-founder & Chief Digital Officer), Juliana Shor (Co-founder & Chief Product Officer), Julia Petit (Co-founder & Chief Community/Content Officer)
- **Team size:** ~230 employees
- **Products:** Skin Quiz, Antioxidante Hidratante, Protetor Solar Facial, Hidratante Facial Firmador, Esfoliante Enzimatico
- **Notable:** Positioned as Brazil's first digitally-native vertical skincare brand (DNVB)., First product refined through 11 versions after input from 10,000+ people., Skin Quiz surpassed 600,000 responses.

## Products & services

- **Skin Quiz** — An online diagnostic that recommends a routine and, in aggregate, feeds product development. Has logged more than 600,000 responses.
- **Antioxidante Hidratante** — A serum-gel combining antioxidants such as niacinamide, vitamin C, vitamin E, caffeine, carnosine and resveratrol with hyaluronic acid.
- **Protetor Solar Facial** — Facial sunscreens including a Toque Seco (dry-touch) FPS 50 and higher-SPF and stick formats with antioxidant vitamin E.
- **Hidratante Facial Firmador** — A moisturizer using multiple forms of hyaluronic acid plus panthenol and botanical extracts for prolonged hydration.
- **Esfoliante Enzimatico** — An enzymatic exfoliant designed to cleanse and remove impurities without drying the skin.
- **Serum Antiolheiras & antioxidant lines** — Targeted treatments including under-eye serum, pure vitamin C sticks and pro-collagen products for tone, dark circles and firmness.

## Achievements

- Positioned as Brazil's first digitally-native vertical skincare brand (DNVB).
- First product refined through 11 versions after input from 10,000+ people.
- Skin Quiz surpassed 600,000 responses.
- Grew revenue roughly 4x in 2020.
- Raised approximately R$170 million (about US$31M) across rounds.
- Built a community of around 2 million Instagram followers.

## Latest updates

- **2021-05** — Closed a Series B round of roughly R$110 million led by investors including Waldencast.
- **2022-07** — Backer Waldencast completed its business combination with Obagi Skincare and Milk Makeup, forming a multi-brand beauty platform.

## Links

- Website: https://www.sallve.com.br
- LinkedIn: https://www.linkedin.com/company/sallve
- Twitter/X: https://twitter.com/sallve
- Instagram: https://www.instagram.com/sallve/
- Facebook: https://www.facebook.com/sallve
- TikTok: https://www.tiktok.com/@sallve

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Profile page: https://yespress.io/sallve
Published by YesPress — https://yespress.io
Last updated: 2026-08-14