# SalientMG

> SalientMG is a New York-based strategic marketing firm that embeds experienced operators inside early- and growth-stage B2B technology companies. Founded by Mack McKelvey in 2013, it works on positioning, go-to-market strategy, demand, marketing operations and executive visibility, often as an extension of or substitute for an internal marketing team. Its distinctive bet is that a startup needs judgment and sequence before it needs more activity, a thesis the firm has extended into The StartUp Marketer community and partnerships that connect strategy to execution.

- **Founded:** 2013
- **Headquarters:** New York, United States
- **Founders:** Mack McKelvey (Founder and CEO)
- **Products:** Positioning, Integrated Marketing, Executive Visibility, Executive Thought Leadership Program, The StartUp Marketer
- **Notable:** Ranked number 16 nationally on Adweek's 2022 Fastest Growing Agencies list, number 6 among women-owned agencies and number 4 in the Northeast., Worked with more than 100 startups and scaleups by late 2024., Built a team reporting more than 250 combined years of marketing experience.

## Products & services

- **Positioning** — Corporate and product messaging, market and competitive intelligence, sales enablement and go-to-market clarity.
- **Integrated Marketing** — Demand generation, content marketing, paid and organic programs, marketing operations, automation, SEO, CRM and KPI analysis.
- **Executive Visibility** — Media relations, speaking and awards strategy, executive networking and authority-building, with a stated focus on women and underrepresented executives.
- **Executive Thought Leadership Program** — Development and placement of executive ideas and bylined articles in business publications.
- **The StartUp Marketer** — A separate SalientMG division and free ecosystem offering shared frameworks, training, resources, expert access, hiring infrastructure and community for startup marketers and founders.
- **The Credentialed** — An invitation-only authority platform for founders, CEOs and executives seeking bylines, speaking opportunities, awards and strategic PR support.

## Achievements

- Ranked number 16 nationally on Adweek's 2022 Fastest Growing Agencies list, number 6 among women-owned agencies and number 4 in the Northeast.
- Worked with more than 100 startups and scaleups by late 2024.
- Built a team reporting more than 250 combined years of marketing experience.
- A four-week paid-search audit identified $3,000 in wasted annual spend, 11 poorly performing ads and nine faulty foundations for one client.
- A LinkedIn remarketing campaign produced a 118% higher click-through rate and an 84% lower cost per conversion than the client's previous event ads.
- A B2B LinkedIn message test generated 164% more clicks than projected and a tagline click-through rate 2.6 times the industry benchmark.

## Latest updates

- **2026-09** — SalientMG announced The Breakthrough Summit for Advertising Week New York, a curated program pairing established marketing leaders with emerging innovators.
- **2026-06** — The firm curated Innovation Sans Filter at Cannes, featuring 48 leaders across four days of conversations on advertising, AI, measurement and creativity.
- **2026-02** — SalientMG partnered with Hivekind AI to connect go-to-market strategy with an adaptive pre-pipeline execution system.
- **2026-01** — The company formally explained The StartUp Marketer as a separate division that turns client-work patterns into shared training, tools and community infrastructure.
- **2024-12** — SalientMG formed a strategic alliance with London's Bluestripe Group to expand its reach into EMEA and other international markets.

## Links

- Website: https://salientmg.com
- LinkedIn: https://www.linkedin.com/company/salientmg
- Twitter/X: https://twitter.com/SalientMG
- Facebook: https://facebook.com/salientmg

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Profile page: https://yespress.io/salientmg
Published by YesPress — https://yespress.io
Last updated: 2026-09-21