# Sage CRM

> Sage CRM is a customer relationship management platform built by Sage Group plc, designed to help small and mid-sized businesses manage sales pipelines, marketing campaigns, and customer service from a single hub. Deeply integrated with Sage's accounting suite, it lets growing companies turn contact records into revenue without the complexity - or cost - of enterprise alternatives like Salesforce.

- **Founded:** 1981
- **Headquarters:** Newcastle upon Tyne, United Kingdom
- **Founders:** David Goldman (Co-founder), Paul Muller (Co-founder), Graham Wylie (Co-founder)
- **Team size:** Sage Group employs approximately 10,789-15,000 people globally (2024-2025)
- **Products:** Sage CRM Sales Module, Sage CRM Marketing Module, Sage CRM Service Module, Sage CRM Ally (AI Chatbot), Sage CRM Cloud
- **Notable:** ISM Top 15 CRM Awards for 5 consecutive years (through 2007), Gartner Magic Quadrant for Sales Force Automation for 8 consecutive years (through 2014), First CRM to ship native text messaging capabilities

## Products & services

- **Sage CRM Sales Module** — Lead and opportunity tracking, quote and order creation, sales forecasting, pipeline management.
- **Sage CRM Marketing Module** — Multi-channel campaign management, email marketing with Mailchimp integration, audience segmentation.
- **Sage CRM Service Module** — Case management, customer support dashboards, interaction history and visibility.
- **Sage CRM Ally (AI Chatbot)** — Beta AI assistant for natural language queries and reporting inside Sage CRM.
- **Sage CRM Cloud** — Cloud-hosted SaaS deployment with SSO and MFA security.
- **Sage CRM On-Premise** — Self-hosted installation for organizations requiring data sovereignty.

## Achievements

- ISM Top 15 CRM Awards for 5 consecutive years (through 2007)
- Gartner Magic Quadrant for Sales Force Automation for 8 consecutive years (through 2014)
- First CRM to ship native text messaging capabilities
- FTSE 100 constituent - Sage Group is one of the UK's largest technology companies
- FY2024: GBP 2.33B revenue, 82% subscription penetration, 11% ARR growth
- Sage CRM 2026 R1 released with Microsoft SQL Server 2025 support and AI features
- Over 14,000 partners in the Sage partner ecosystem globally

## Latest updates

- **2026-01** — Sage CRM 2026 R1 released with Microsoft SQL Server 2025 support, enhanced security, and improved Microsoft integration.
- **2025-06** — Sage CRM 2025 R1 released, completing 64-bit transition, adding SSO/MFA, customizable avatars, and streamlined admin tools.
- **2024-10** — Sage CRM 2024 R2 released with native text messaging (industry-first), AI chatbot Sage Ally in beta, and Mailchimp custom field support.
- **2024-11** — Sage Group reported FY2024 results: GBP 2.33B revenue, 11% ARR growth, 22.7% operating margin.
- **2025-01** — Sage announced roadmap for AI-powered natural language reporting in CRM, targeting 2026 release.

## Links

- Website: https://www.sage.com/en-us/products/sage-crm/
- LinkedIn: https://www.linkedin.com/company/sage-software
- Twitter/X: https://twitter.com/sagegroupplc
- YouTube: https://www.youtube.com/user/sagegroupplc
- Instagram: https://www.instagram.com/sageofficial
- Facebook: https://www.facebook.com/SageGroupPlc

---

Profile page: https://yespress.io/sage-crm
Published by YesPress — https://yespress.io
Last updated: 2026-06-01