# Saga Communications

> Saga Communications is a publicly traded local-media company that owns or operates radio properties across 28 midsized U.S. markets and sells advertising to local, regional and national businesses. Its core is terrestrial radio, supported by local personalities, events and more than 100 community-facing brands; its growth effort is a 'blended advertising' model that pairs broadcast reach with paid search, targeted display, streaming, social, online video, local news sites and campaign reporting.

- **Founded:** 1986
- **Headquarters:** Grosse Pointe Farms, United States
- **Founders:** Edward K. Christian (Founder, longtime Chairman, President and CEO)
- **Team size:** Approximately 779 employees at December 31, 2025: 580 full-time and 199 part-time
- **Products:** Radio broadcasting, Blended advertising, Local online news, Digital products, Community events
- **Notable:** Built a portfolio spanning 28 markets and, as of July 2026, 82 FM stations, 28 AM stations and 78 metro signals., Founder Edward K. Christian received the National Radio Award in 2009., Completed the $5.3 million purchase of Neuhoff's Greater Lafayette radio assets in May 2024.

## Products & services

- **Radio broadcasting** — Local music, news/talk and personality-led programming across 82 FM and 28 AM stations as of July 2026.
- **Blended advertising** — Integrated campaigns combining radio with paid search, targeted display, streaming, social media, online video, website advertising and reporting.
- **Local online news** — Hyperlocal news sites that extend station brands online and provide web inventory for advertisers.
- **Digital products** — Websites, mobile apps, content streaming, podcasts, e-commerce and other client and brand products.
- **Community events** — Locally organized events that connect audiences, on-air talent, sponsors and community organizations.
- **Campaign measurement** — Periodic client reporting that may include impressions, clicks, website visits and calls generated.

## Achievements

- Built a portfolio spanning 28 markets and, as of July 2026, 82 FM stations, 28 AM stations and 78 metro signals.
- Founder Edward K. Christian received the National Radio Award in 2009.
- Completed the $5.3 million purchase of Neuhoff's Greater Lafayette radio assets in May 2024.
- Grew digital advertising revenue 19.1% in 2025 to $16.9 million even as total net revenue declined.
- Monetized 24 telecommunications towers in 2025, producing $15.1 million in total consideration and an $11.6 million accounting gain.
- Had paid more than $143 million in dividends to shareholders from 2012 through the dividend declared in February 2026.
- Its Lafayette Media Group was named to the inaugural Riley Children's Foundation Noble Society in 2024.

## Latest updates

- **2026-07** — Saga said its current footprint was 82 FM and 28 AM stations plus 78 metro signals across 28 markets, and scheduled second-quarter results for August 13, 2026.
- **2026-05** — First-quarter net revenue fell 5.6% year over year to $22.9 million, while digital revenue rose 25.2% to $4.4 million and reached about 19% of gross revenue.
- **2026-05** — The board declared a quarterly cash dividend of $0.25 per share, payable June 12, 2026.
- **2026-03** — Saga reported 2025 net revenue of $107.1 million, with digital revenue up 19.1% to $16.9 million and broadcast advertising down to $81.6 million.
- **2025-10** — The company completed a sale-leaseback of 24 towers at 22 sites, retaining long-term use and receiving $15.1 million in total consideration.

## Links

- Website: https://sagacom.com
- LinkedIn: http://www.linkedin.com/company/saga-communications
- Twitter/X: https://twitter.com/sagawebnews
- Facebook: https://facebook.com/Saga-Communications-334767760061550/

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Profile page: https://yespress.io/saga-communications
Published by YesPress — https://yespress.io
Last updated: 2026-08-13