# Safe-Guard Products International

> Safe-Guard Products International is the Atlanta company behind many white-label protection plans sold by automakers, dealers, retailers, and agents. It develops, markets, prices, distributes, and administers products ranging from vehicle service contracts and GAP to tire, wheel, windshield, EV, marine, RV, and powersports coverage, wrapping the contracts in claims operations, dealer training, e-commerce integrations, marketing, analytics, and field support.

- **Founded:** 1992
- **Headquarters:** Atlanta, United States
- **Team size:** More than 850 employees according to the company’s LinkedIn profile; the supplied company dataset lists 720 employees.
- **Products:** Vehicle Service Protection, Guaranteed Asset Protection, Tire, Wheel, Dent and Windshield Protection, Prepaid Maintenance and Roadside Assistance, Lease-End, Key, Appearance and Theft Protection
- **Notable:** Built a network serving more than 12,000 dealerships across the United States and Canada., Accumulated more than 30 million concluded contracts for analytics and risk insights., Expanded from automotive protection into Canada, RV, powersports, marine and electric-vehicle products.

## Products & services

- **Vehicle Service Protection** — Financial protection for eligible unexpected mechanical repairs, with variants for electric, high-mileage and certified pre-owned vehicles.
- **Guaranteed Asset Protection** — GAP protection designed to address the difference between a vehicle’s value and a qualifying finance balance after a total loss.
- **Tire, Wheel, Dent and Windshield Protection** — Repair or replacement programs for common road hazards and cosmetic damage, offered separately or in multi-coverage packages.
- **Prepaid Maintenance and Roadside Assistance** — Upfront maintenance plans and 24/7 help for breakdowns or tire incidents.
- **Lease-End, Key, Appearance and Theft Protection** — Ancillary products aimed at ownership costs that conventional warranties typically exclude.
- **Marine, RV and Powersports Protection** — Mechanical and ancillary protection adapted to watercraft, recreational vehicles, motorcycles and off-road vehicles.
- **Protection Products Platform** — A white-label operating layer combining program design, administration, claims, analytics, e-commerce integration, field sales, marketing and training.
- **Dealer Solutions and Design** — Fixed-operations planning, design, equipment specification, installation and project management for dealership facilities.

## Achievements

- Built a network serving more than 12,000 dealerships across the United States and Canada.
- Accumulated more than 30 million concluded contracts for analytics and risk insights.
- Expanded from automotive protection into Canada, RV, powersports, marine and electric-vehicle products.
- Processes about 130,000 claims per month according to company solution pages.
- Completed its first acquisition, Dealer Solutions and Design, in 2023 after DSD had worked on more than 1,000 dealership facility projects.
- Opened a 30,375-square-foot Greenville service operations center in 2025.
- Secured a majority investment from Hellman & Friedman in 2024 while retaining Stone Point Capital as an investor and board participant.

## Latest updates

- **2026-04** — Safe-Guard Canada and Nissan Canada Extended Services renewed their strategic partnership for four years, supporting 249 Nissan and INFINITI dealerships.
- **2025-09** — Opened an expanded 30,375-square-foot service operations center in Greenville, South Carolina, housing 130 employees with capacity planned for 220 by mid-2026.
- **2024-07** — Hellman & Friedman closed a majority investment; Stone Point Capital remained an investor, Randy Barkowitz became executive chairman and David Pryor became CEO.
- **2024** — Appointed former General Motors global CMO Deborah Wahl to its board and added Darin Cline as chief operating officer.
- **2023-07** — Acquired Dealer Solutions and Design, Safe-Guard’s first acquisition, extending its offering into dealership fixed operations.

## Links

- Website: https://www.safe-guardproducts.com/
- LinkedIn: https://www.linkedin.com/company/safe-guard-products/
- Twitter/X: https://twitter.com/sgproducts
- Facebook: https://www.facebook.com/SafeGuardProducts

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Profile page: https://yespress.io/safe-guard-products-international
Published by YesPress — https://yespress.io
Last updated: 2026-08-15