# Sacha Samotin

> Sacha Samotin is the New York-based co-founder and co-CEO of Applecart, founded with Matt Kalmans in 2013 while they were University of Pennsylvania undergraduates. He oversees product, engineering, talent acquisition and HR at the marketing technology company. A former congressional page, Penn graduate and Jeopardy! champion, he also co-hosts Applecart’s Decision Makers podcast. In January 2026, Applecart announced a $100 million minority investment from Blackstone Growth.

- **Role:** Co-Founder and Co-CEO at Applecart
- **Organizations:** Applecart, University of Pennsylvania Robert A. Fox Leadership Program
- **Education:** Bachelor of Arts, magna cum laude, University of Pennsylvania
- **Known for:** Co-founded Applecart in 2013., Forbes 30 Under 30, Marketing and Advertising, 2021, alongside Matt Kalmans., Jeopardy! champion, June 22, 2015, with $19,600 in that game.

## Career timeline

- **2008-2009** — Served as a congressional page in the U.S. House of Representatives.
- **2011** — Received a Seltzer Family Digital Media Award at Penn for a project interviewing current and former members of Congress and staff.
- **2011-2012** — Worked as assistant to the campaign manager at Jon Huntsman for President.
- **2013** — Co-founded Applecart with Matt Kalmans while studying at Penn.
- **2015** — Graduated from Penn; won $19,600 on the June 22 episode of Jeopardy!.
- **2018** — Endeavor invested in Applecart and Ari Emanuel joined its board.
- **2021** — Recognized with Matt Kalmans on Forbes 30 Under 30 in Marketing and Advertising.
- **2024** — Co-authored A Decade of Applecart and began co-hosting Decision Makers.
- **2026** — Applecart announced a $100 million minority investment from Blackstone Growth.

## Achievements

- Co-founded Applecart in 2013.
- Forbes 30 Under 30, Marketing and Advertising, 2021, alongside Matt Kalmans.
- Jeopardy! champion, June 22, 2015, with $19,600 in that game.
- Graduated magna cum laude from the University of Pennsylvania.
- Seltzer Family Digital Media Award recipient at Penn, 2011.

## Latest updates

- **2026-01** — On January 28, Applecart announced a $100 million minority investment from Blackstone Growth; Samotin and Kalmans remained co-CEOs and board members.
- **2025-02** — Decision Makers released an episode with former Deputy National Security Advisor for Communications Jim Wilkinson on February 12.
- **2024-03** — Samotin and Kalmans published A Decade of Applecart, reflecting on its origins and future.

## Links

- Website: https://www.applecart.co/
- LinkedIn: https://www.linkedin.com/in/sacha-samotin-95749135/

---

Profile page: https://yespress.io/sacha-samotin
Published by YesPress — https://yespress.io
Last updated: 2026-10-22