# Sabrina Soewatdy

> Sabrina Soewatdy is the co-founder and CEO of Rukita, an Indonesian rental housing and property technology company founded in Jakarta in 2019. Trained in product design at Parsons and interior architecture at UCLA, she previously founded Berm Design and served as vice president at ASSA Development. She leads Rukita’s business strategy and development, working toward housing options that fit different life stages.

- **Role:** Co-Founder & CEO at Rukita
- **Organizations:** Rukita, Berm Design, ASSA Development, ASSA Boga
- **Nationality:** Indonesian
- **Education:** Bachelor of Arts in Product Design, Parsons School of Design - The New School, Master of Architecture in Interior Architecture (as listed on her LinkedIn profile), University of California, Los Angeles, GCSE and International Baccalaureate, grades 7-12, United World College
- **Known for:** Co-founded Rukita in 2019., Led Rukita through its $15 million Series B1 financing announced in March 2024., Rukita received the 2022 Best Proptech Startup - Indonesia award from Global Brands Magazine, as reported by ANTARA.

## Career timeline

- **2010** — Founded multidisciplinary architecture, interiors, product and furniture practice Berm Design.
- **2014-2019** — Served as vice president at ASSA Development, according to her LinkedIn profile.
- **2019** — Co-founded Rukita in Jakarta and became CEO. Peak XV lists Sabrina, Sarah Soewatdy, Wei-Chuan Chew, Xu-Zonne Ho and YC Ng as the founding team.
- **2022** — Rukita publicly relaunched the acquired Infokost rental marketplace.
- **2024** — Announced a $15 million Series B1 financing round for Rukita.

## Achievements

- Co-founded Rukita in 2019.
- Led Rukita through its $15 million Series B1 financing announced in March 2024.
- Rukita received the 2022 Best Proptech Startup - Indonesia award from Global Brands Magazine, as reported by ANTARA.
- Rukita was featured in UN Global Compact Indonesia’s Impact Story 2025 publication, according to its May 2026 announcement.

## Latest updates

- **2026-09** — Rukita opened the 30-room Deluxe Vivara Menteng property on September 7. Sabrina described the design priority of respecting the surrounding neighborhood’s architectural identity.
- **2026-05** — Sabrina commented on Rukita’s inclusion in UN Global Compact Indonesia’s Impact Story 2025 publication and reiterated the connection between housing and environmental responsibility.
- **2025-12** — Delivered Rukita’s year-end performance recap at the December 23 employee celebration; the event also introduced Infokost and Uma sub-brands.

## Links

- Website: https://www.rukita.co/
- LinkedIn: https://www.linkedin.com/in/sabrinasoewatdy/

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Profile page: https://yespress.io/sabrina-soewatdy
Published by YesPress — https://yespress.io
Last updated: 2026-10-15