# Sabrina Horn

> Sabrina Horn founded technology communications agency Horn Group in San Francisco in 1991 and led it until its 2015 acquisition by Finn Partners. She is CEO of HORN Strategy, a leadership coach and adviser, the author of Make It, Don’t Fake It, and a trustee of Hobart and William Smith Colleges.

- **Role:** CEO at HORN Strategy, LLC
- **Organizations:** HORN Strategy, LLC, Horn Group (founder and former CEO), Finn Partners, Hobart and William Smith Colleges, Boston University Alumni Council, Illuminate Ventures, Dieu Donné
- **Education:** BA in American Studies; minor in dance, William Smith College, Hobart and William Smith Colleges, MS in Public Relations, Boston University
- **Known for:** Built and led Horn Group from 1991 to its 2015 sale to Finn Partners., Horn Group named Technology Agency of the Year by the Holmes Report in 2011., PR industry Hall of Fame recognition in 2014.

## Career timeline

- **1983** — Graduated from William Smith College.
- **Before 1991** — Worked at Edelman and Blanc & Otus in San Francisco.
- **1991** — Founded Horn Group in San Francisco at age 29 with $500.
- **2002** — Horn Group opened its New York office.
- **2004** — Horn Group formed a digital practice.
- **2015** — Sold Horn Group to Finn Partners and became managing partner and U.S. technology practice leader.
- **2016** — Served as HWS Leader in Residence during an October campus visit.
- **2018** — Became a senior adviser at Finn Partners.
- **2021** — Published Make It, Don’t Fake It with Berrett-Koehler on June 22.
- **2026** — Listed as an HWS trustee with a term ending in 2029 and as CEO of Horn Strategy in the college’s career conversations announcement.

## Achievements

- Built and led Horn Group from 1991 to its 2015 sale to Finn Partners.
- Horn Group named Technology Agency of the Year by the Holmes Report in 2011.
- PR industry Hall of Fame recognition in 2014.
- Author of Make It, Don’t Fake It: Leading with Authenticity for Real Business Success (2021), with a foreword by Geoffrey Moore.
- Trustee of Hobart and William Smith Colleges, with a term ending in 2029.

## Latest updates

- **2026-06** — The HWS trustee roster records one completed year of service as of June 30, 2026, a term ending in 2029, and enrollment management, human resources and campaign committee roles.
- **2026-01** — HWS announced Horn as a participant in trustee Career Office Hours scheduled for February 6, 2026.
- **2025-03** — Interviewed by Catherine Buday for Entrepreneur & Innovation Exchange’s Making the Leap series about starting a business and managing risk.

## Links

- Website: https://sabrinahorn.com/
- LinkedIn: https://www.linkedin.com/in/sabrinahorn/
- Twitter/X: https://twitter.com/sabrinahorn
- Instagram: https://www.instagram.com/sabrinahorn/
- Facebook: https://www.facebook.com/sabrina.horn.90

---

Profile page: https://yespress.io/sabrina-horn
Published by YesPress — https://yespress.io
Last updated: 2026-10-22