# Sabrina Cherubini

> Sabrina Cherubini is the Chief Marketing Officer of FULLBEAUTY Brands, the plus-size and big-and-tall apparel group behind names like Catherines, ellos, Swimsuits for All, Jessica London and Brylane Home. A French-born marketer who began at Leo Burnett and Havas in Europe, she has spent two decades moving between advertising agencies, startups and Fortune 500 retailers including Kmart, Sears, Ann Taylor and Loft. Before FULLBEAUTY she spent nearly four years at lingerie brand Hanky Panky, where she helped grow the direct-to-consumer share of revenue from under 20% to roughly half. She is a Women in Retail Leadership Circle member, a nonprofit board member, and an advocate for women's leadership communities.

- **Role:** Chief Marketing Officer at FULLBEAUTY Brands
- **Organizations:** FULLBEAUTY Brands, Hanky Panky Ltd., ANN INC. (Ann Taylor, Loft), Sears Holdings Corporation, Kmart Apparel, Women's Startup Lab, EKYOG, Havas, Leo Burnett, Women in Retail Leadership Circle, The Sharing Shelf
- **From:** France
- **Nationality:** French
- **Education:** Master's Degree in Marketing, KEDGE Business School, Diploma, Science Major, KEDGE Business School
- **Known for:** Grew Hanky Panky's direct-to-consumer business from under 20% to roughly 50% of total revenue, Appointed Chief Marketing Officer of FULLBEAUTY Brands in June 2025, overseeing marketing across 18 brands, Recognized by Marquis Who's Who (2025)

## Career timeline

- **2002-2005** — Account Executive at Leo Burnett
- **2005-2011** — Head of Strategy at Havas
- **2011-2015** — VP of Marketing and E-commerce at EKYOG
- **2015-2016** — Head of Marketing at Women's Startup Lab; founded French Business Women in San Francisco and the Bay Area
- **2016-2018** — Brand Marketing Director at Kmart Apparel
- **2018** — Senior Marketing Director at Sears Holdings Corporation
- **2019-2021** — VP of Marketing and Customer Strategy at ANN INC. (Ann Taylor, Loft)
- **2021-2025** — Senior Vice President of Brand and Digital at Hanky Panky
- **2025-present** — Chief Marketing Officer at FULLBEAUTY Brands

## Achievements

- Grew Hanky Panky's direct-to-consumer business from under 20% to roughly 50% of total revenue
- Appointed Chief Marketing Officer of FULLBEAUTY Brands in June 2025, overseeing marketing across 18 brands
- Recognized by Marquis Who's Who (2025)
- Top Leaders Award, CommerceNext (2024)
- Marketing Innovation in Leadership, The Lead (2023)
- Founded French Business Women in San Francisco and the Bay Area (2015)

## Latest updates

- **2025-06** — Named Chief Marketing Officer of FULLBEAUTY Brands, joining from Hanky Panky.
- **2025** — Recognized by Marquis Who's Who.

## Links

- Website: https://fbbrands.com
- LinkedIn: https://www.linkedin.com/in/sabrinacherubini/

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Profile page: https://yespress.io/sabrina-cherubini
Published by YesPress — https://yespress.io
Last updated: 2026-07-25