# Sabin Burrell

> Sabin Burrell is an entrepreneur and investor whose career spans payment processing, software and real estate. He co-founded and led BlueSquare Resolutions, participated in the 2018 Aurora Solutions founding alliance, and later served as CEO of Boom Commerce. His current public biographies identify him as founder and managing partner of Forza Holdings and a principal at Los Angeles housing developer Passo.

- **Role:** Founder & Managing Partner at Forza Holdings; Principal at Passo
- **Organizations:** Forza Holdings, Forza Capital, Passo, BlueSquare Resolutions, Aurora Solutions, Boom Commerce, Counselytics, Ovvi, SG Credit Partners
- **Education:** Bellevue College
- **Known for:** Co-founded BlueSquare Resolutions and served as its CEO., Founding alliance partner in Aurora Solutions in 2018., Co-founded contract-analytics business Counselytics, acquired by Conga in 2018.

## Career timeline

- **2016** — BlueSquare and Super G Funding partnered with Chosen Payments in April; Applied Merchant Systems merged with BlueSquare in September, with Burrell retaining leadership of BlueSquare.
- **2018** — Participated in the founding Aurora Solutions alliance while remaining BlueSquare CEO; Conga announced an agreement to acquire Counselytics, which he co-founded.
- **2020** — Named CEO as National Payment Systems rebranded as Boom Commerce in January.
- **2022** — Ovvi, which he co-founded, was sold to a public acquirer, according to his Forza biography.
- **2024** — Burrell and Forza announced growth equity backing for Bowtie in November.
- **2025** — Priority announced its purchase of selected Boom Commerce assets and said Burrell and John Hynes would join Priority. Forza announced KitchenSync investments; Passo announced four housing groundbreakings.
- **2026** — Construction updates documented framing milestones at Passo developments on Barrington and Centinela avenues.

## Achievements

- Co-founded BlueSquare Resolutions and served as its CEO.
- Founding alliance partner in Aurora Solutions in 2018.
- Co-founded contract-analytics business Counselytics, acquired by Conga in 2018.
- Founded Forza to take on investment activities of his former family office.
- Led Boom Commerce before Priority acquired selected revenue agreements and customer relationships in 2025.

## Latest updates

- **2026-07** — Passo’s 73-apartment 4706 Centinela Avenue project reached its framing peak; framing was also complete at its 53-apartment Barrington Avenue project.
- **2025-11** — Forza confirmed KitchenSync debt and convertible-note investments and a $10 million financing arrangement; Passo announced construction on four West Los Angeles communities.
- **2025-08** — Priority acquired selected Boom Commerce assets and announced that Burrell and Hynes would join its team.

## Links

- Website: https://forzaholdings.co/
- LinkedIn: https://www.linkedin.com/in/sabin-burrell-2820603

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Profile page: https://yespress.io/sabin-burrell
Published by YesPress — https://yespress.io
Last updated: 2026-10-27