# Saatva

> Saatva is a privately held American sleep and home-furnishings company that sells made-to-order mattresses, bedding, bases, and bedroom furniture directly to consumers. Founded online in 2010, it pairs e-commerce economics with regional U.S. manufacturing, free in-room setup, a 365-night trial, lifetime mattress warranties, 24/7 customer care, and a growing network of technology-enabled Viewing Rooms. The result is an unusual hybrid: a digital-first luxury retailer that refuses to compress its core product into a box.

- **Founded:** 2010
- **Headquarters:** New York City, United States
- **Founders:** Ron Rudzin (Co-founder and CEO), Ricky Joshi (Co-founder), Kris Brower (Co-founder)
- **Team size:** More than 400 employees as of June 2026.
- **Products:** Saatva Classic, Loom & Leaf, Zenhaven, Adjustable Base Plus, Bedding and sleep accessories
- **Notable:** Grew from a single online mattress in 2010 to a national sleep and bedroom-furnishings business with more than 30 Viewing Rooms., Reported revenues approaching $650 million and more than 400 employees in June 2026., Named Official Mattress and Restorative Sleep Provider of Team USA and the LA28 Olympic and Paralympic Games.

## Products & services

- **Saatva Classic** — The flagship dual-coil hybrid innerspring mattress, offered in two heights and three firmness levels.
- **Loom & Leaf** — A high-density memory foam mattress delivered flat rather than compressed in a box.
- **Zenhaven** — A flippable natural-latex mattress with two comfort choices and zoned lumbar support.
- **Adjustable Base Plus** — A remote-controlled base with adjustable positioning, massage, and under-bed lighting.
- **Bedding and sleep accessories** — Sheets, pillows, mattress pads, toppers, comforters, and other top-of-bed products.
- **Solaire** — An adjustable-air mattress with 50 firmness settings and dual-zone options for couples.
- **Saatva HD** — A hybrid mattress engineered for sleepers weighing between 300 and 500 pounds.
- **Bedroom furniture** — Beds, bed frames, nightstands, benches, chairs, rugs, and other bedroom furnishings.
- **Saatva Latex Hybrid** — A latex-and-coil hybrid positioned around buoyant support, airflow, and natural materials.
- **Memory Foam Hybrid** — A coil-and-memory-foam design balancing pressure relief with airflow and lumbar support.
- **Saatva Rx** — A specialty mattress designed for sleepers living with chronic back and joint conditions.
- **Contour5** — A high-density memory foam mattress with adaptive cooling and two firmness options.
- **Murphy Bed Mattress** — A 10-inch hybrid designed to retain its structure while stored vertically in a wall bed.
- **Viewing Rooms and white-glove service** — Physical product-testing spaces, 24/7 customer support, free in-room delivery and setup, and old-mattress removal.

## Achievements

- Grew from a single online mattress in 2010 to a national sleep and bedroom-furnishings business with more than 30 Viewing Rooms.
- Reported revenues approaching $650 million and more than 400 employees in June 2026.
- Named Official Mattress and Restorative Sleep Provider of Team USA and the LA28 Olympic and Paralympic Games.
- Eight handcrafted mattress models received American Chiropractic Association endorsement for back support in 2024.
- Founder and CEO Ron Rudzin won the EY Entrepreneur Of The Year 2026 New York Award.
- Built a regional manufacturing and delivery system in which mattresses travel an average of less than 100 miles from factory to customer, according to the company.
- Expanded into adjustable bases, bedding, bedroom furniture, rugs, children's products, pet beds, and specialist mattresses.

## Latest updates

- **2026-07** — Saatva announced a CrossFit and 2026 CrossFit Games partnership focused on sleep and recovery.
- **2026-07** — The company became title sponsor of Skate America for 2026 and 2027.
- **2026-07** — Saatva opened a Burlington Viewing Room, continuing its national retail expansion.
- **2026-06** — Founder and CEO Ron Rudzin won the EY Entrepreneur Of The Year 2026 New York Award; Saatva disclosed more than 400 employees, 33 Viewing Rooms, and revenue approaching $650 million.
- **2026-05** — Saatva opened its first Utah Viewing Room in Salt Lake City and disclosed that it was the 32nd location in the U.S.
- **2026-05** — The company added Bari leather beds and expanded its rug collection as it broadened beyond mattresses.
- **2025-12** — Saatva supplied mattresses to the U.S. Olympic & Paralympic Training Center in Colorado Springs and partnered with The Bay Golf Club.
- **2025-10** — COO Arthur Melville joined the board as Saatva outlined a plan for 60 Viewing Rooms and up to $1 billion in annual revenue by 2028.

## Links

- Website: https://www.saatva.com/
- LinkedIn: https://www.linkedin.com/company/saatva
- Twitter/X: https://x.com/Saatva
- YouTube: https://www.youtube.com/saatva
- Instagram: https://www.instagram.com/saatva/
- Facebook: https://www.facebook.com/saatva/
- TikTok: https://www.tiktok.com/@saatva

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Profile page: https://yespress.io/saatva
Published by YesPress — https://yespress.io
Last updated: 2026-08-14