# S2W Media

> S2W Media is a global B2B demand-generation services company founded in 2012 by Puneet Shukla and Siddharth Pethe. It combines proprietary audience data, content syndication, account-based targeting, lead qualification and sales development for brands, agencies and channel partners, emphasizing in-house execution and traceable consent.

- **Founded:** 2012
- **Headquarters:** New York, United States
- **Founders:** Puneet Shukla (Co-founder; current President & CEO), Siddharth Pethe (Co-founder)
- **Products:** Content syndication, BANT/BANT+ qualification, Appointment setting, SDR-as-a-Service, Programmatic advertising and lead generation
- **Notable:** Operating since 2012, with expansion milestones across India, Europe, Australia and Latin America., Tipalti case study reports 100% target-account adherence compared with under 60% from earlier vendors, with targeting changes in under 48 hours., Paycor case study reports a doubled first-time appointment rate; current homepage reports a 108% increase.

## Products & services

- **Content syndication** — Distributes client reports, white papers and other content to targeted B2B audiences.
- **BANT/BANT+ qualification** — Qualifies prospects against budget, authority, need and timeline; BANT+ with asset promotion appears in the 2021 company timeline.
- **Appointment setting** — Arranges sales conversations with qualified prospects; listed among bottom-of-funnel additions in 2021.
- **SDR-as-a-Service** — In-house UK sales development teams support prospecting, scripting, qualification, nurturing and lead routing.
- **Programmatic advertising and lead generation** — Targets B2B audiences with programmatic distribution and display campaigns.
- **Account-based and intent-based campaigns** — Combines named-account targeting with research signals, audience profiling and qualification.
- **B2B audience data** — Proprietary audience sourcing, validation, segmentation and campaign targeting.
- **Channel and agency programs** — Managed and white-label campaign execution, including co-branded channel campaigns.
- **Custom B2B events** — Custom events are included in the company’s public full-funnel service description.

## Achievements

- Operating since 2012, with expansion milestones across India, Europe, Australia and Latin America.
- Tipalti case study reports 100% target-account adherence compared with under 60% from earlier vendors, with targeting changes in under 48 hours.
- Paycor case study reports a doubled first-time appointment rate; current homepage reports a 108% increase.
- The Trust Center lists ISO 27001:2022 and SOC 2 Type 2 assurance; supporting documents are offered on request.
- Careers page reports 3 million leads generated in 2025 and 304,939 SQLs qualified through tele-verification that year; these figures are self-reported.

## Latest updates

- **2026-03** — A March 18 methodology post discusses an Austin staff gathering, in-house data, compliance and execution.
- **2026-04** — An April 2 Tipalti customer story includes an interview and reports improved named-account adherence and delivery pacing.
- **2026-08** — August 13 posts revisit Tipalti target-account precision and describe eleven Red C Marketing campaigns across nine EMEA markets.

## Links

- Website: https://s2wmedia.com/
- LinkedIn: https://www.linkedin.com/company/s2wmedia/
- Twitter/X: https://x.com/s2w_media
- Facebook: https://www.facebook.com/S2WMediaGlobal

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Profile page: https://yespress.io/s2w-media
Published by YesPress — https://yespress.io
Last updated: 2026-10-16