# RZR

> RZR, the 2026 rebrand of mobile advertising veteran Aarki, is a San Francisco performance-marketing company that uses machine learning to buy and optimize ads across mobile user acquisition, retargeting and connected television. Its wager is that app marketers need one learning system focused on customer lifetime value, not separate tools for each screen.

- **Founded:** 2010
- **Headquarters:** San Francisco, United States
- **Founders:** Sid Bhatt (Co-founder and founding CEO), Levon Budagyan (Co-founder and founding CTO)
- **Team size:** 51-200 employees on LinkedIn; supplied record estimates 120
- **Products:** User Acquisition, Retargeting, Connected TV, Encore, AI Creative Studio
- **Notable:** Built four owned-and-operated data centers that RZR says process more than 6 million queries per second., Reached more than 465 million monthly users before the 2021 Skillz acquisition., Acquired by Skillz in July 2021 for approximately $162.3 million in final aggregate consideration.

## Products & services

- **User Acquisition** — Machine-learning media buying that predicts long-term user value before bidding and optimizes toward retention and return.
- **Retargeting** — Campaigns designed to identify and re-engage lapsed users with a high probability of returning and spending.
- **Connected TV** — Cross-screen campaigns linking television exposure to mobile installs, engagement and return on ad spend.
- **Encore** — RZR's proprietary AI-supervised machine-learning platform for impression valuation and bid decisions across channels.
- **AI Creative Studio** — Creative production and iteration informed by campaign performance signals.
- **Influencer Campaigns** — Influencer marketing incorporated into the company's connected performance offering.

## Achievements

- Built four owned-and-operated data centers that RZR says process more than 6 million queries per second.
- Reached more than 465 million monthly users before the 2021 Skillz acquisition.
- Acquired by Skillz in July 2021 for approximately $162.3 million in final aggregate consideration.
- Reported becoming Rovio's #1 iOS user-acquisition partner for Angry Birds 2 in under four months.
- Reported 2x-4x above-target D7 return and half-target CPA in a year-long Mars Games retargeting campaign.
- Reported six consecutive months above Highcore Games' D7 and D30 ROAS targets, with CPI about 43% below benchmark.
- Expanded its operational footprint to seven offices and opened a larger Bangalore hub in 2026.

## Latest updates

- **2026-08** — RZR published a Highcore Games case study reporting up to 5x above-target D7 and D30 ROAS for probabilistic iOS retargeting.
- **2026-08** — RZR reported becoming Rovio's #1 iOS user-acquisition partner for Angry Birds 2 in under four months.
- **2026-04** — Opened a new Bangalore office as an AI/ML and India-Southeast Asia hub.
- **2026-03** — Aarki rebranded as RZR to signal its move from a mobile specialist to a connected cross-screen performance platform.
- **2026-01** — Announced a CTV-to-mobile performance partnership with LG Ad Solutions, initially for selected gaming publishers.

## Links

- Website: https://www.rzr.com/
- LinkedIn: https://www.linkedin.com/company/rzr/
- Instagram: https://www.instagram.com/rzrglobal

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Profile page: https://yespress.io/rzr
Published by YesPress — https://yespress.io
Last updated: 2026-09-01