# Rytis Lauris

> Rytis Lauris, also known as Rytis Laurinavičius, is the Vilnius-based co-founder and CEO of Omnisend. He and Justas Kriukas developed an ecommerce-focused email marketing business that launched as Soundest in 2014 and became Omnisend in 2017. An unsuccessful early fundraising effort led to a customer-funded approach. He also chairs the board of the Lithuanian education nonprofit Švietimas #1.

- **Role:** Co-founder and CEO at Omnisend
- **Organizations:** Omnisend, IQ Polls, Švietimas #1
- **Education:** BA in Political Science, Vilnius University
- **Known for:** Co-founded Omnisend and has led it as CEO since its 2014 launch., Built Omnisend without outside investment; its current company biography describes $70 million ARR., Omnisend reports 150,000 online stores using its platform in 2025.

## Career timeline

- **Before 2014** — Worked on ventures including eco-friendly postcards and IQ Polls, and ran a digital marketing agency.
- **2013** — Refined the ecommerce email-marketing concept after visiting the London Ecommerce Expo.
- **2014** — Co-founded and launched Soundest, later known as Omnisend, with Justas Kriukas.
- **2017** — Soundest rebranded as Omnisend on October 31.
- **2025** — Discussed growing Omnisend to $50 million ARR on SaaS Scaling Secrets; the company records reaching 150,000 online stores in 2025.
- **2026** — Announced lower SMS pricing in May and presented connected AI marketing workflows at Commerce Roundtable in June.

## Achievements

- Co-founded Omnisend and has led it as CEO since its 2014 launch.
- Built Omnisend without outside investment; its current company biography describes $70 million ARR.
- Omnisend reports 150,000 online stores using its platform in 2025.
- Chairs the board of the Lithuanian nonprofit Švietimas #1.

## Latest updates

- **2026-05** — Published an announcement lowering Omnisend SMS prices, with US rates starting at $0.007 per message depending on volume.
- **2026-06** — Presented connected AI marketing and MCP workflows at Commerce Roundtable’s Retention Roadshow.

## Links

- Website: https://www.omnisend.com/
- LinkedIn: https://www.linkedin.com/in/rytisl/
- Twitter/X: https://twitter.com/RytisLauris

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Profile page: https://yespress.io/rytis-lauris
Published by YesPress — https://yespress.io
Last updated: 2026-10-26