# Ryan Heller

> Ryan Heller is the Chief Marketing Officer of Fabletics, the membership-based activewear brand headquartered in El Segundo, California. He leads the company's creative, media and acquisition, CRM, brand partnerships and PR functions. A data-driven marketer with more than a decade inside the TechStyle Fashion Group family of brands, he rose from Vice President to Senior Vice President of Marketing and helped launch customer acquisition for Savage X Fenty before taking the top marketing seat at Fabletics in early 2021.

- **Role:** Chief Marketing Officer at Fabletics
- **Organizations:** Fabletics, TechStyle Fashion Group, Savage X Fenty, Intelligent Beauty
- **Nationality:** American
- **Education:** Business/Commerce, Palm Beach State College
- **Known for:** Leads all marketing at Fabletics: creative, media and acquisition, CRM, brand partnerships and PR, Rose from Vice President to Senior Vice President of Marketing within TechStyle Fashion Group, Helped launch customer acquisition for Savage X Fenty, Rihanna's lingerie brand

## Career timeline

- **2016** — Vice President of Marketing at TechStyle Fashion Group, leading customer acquisition campaigns
- **2018** — Promoted to Senior Vice President of Marketing at TechStyle Fashion Group
- **2019** — Led customer acquisition for the launch of Savage X Fenty; serves as Senior Vice President
- **2021** — Named Chief Marketing Officer of Fabletics (February 2021)

## Achievements

- Leads all marketing at Fabletics: creative, media and acquisition, CRM, brand partnerships and PR
- Rose from Vice President to Senior Vice President of Marketing within TechStyle Fashion Group
- Helped launch customer acquisition for Savage X Fenty, Rihanna's lingerie brand
- Oversees a marketing organization of roughly 135 people at Fabletics
- More than a decade of data-driven marketing across the TechStyle family of brands

## Latest updates

- **2021-02** — Appointed Chief Marketing Officer of Fabletics.

## Links

- Website: https://fabletics.com
- LinkedIn: http://www.linkedin.com/in/ryan-heller-4318a434

---

Profile page: https://yespress.io/ryan-heller
Published by YesPress — https://yespress.io
Last updated: 2026-07-25