# Ruti Zisser

> Ruti Zisser is the Israeli-American founder and CEO of RUTI, a slow-fashion label she started in her Palo Alto garage in 2009 after a career in tech. Built on three rules - cool, flattering, practical - the brand grew from imported Israeli labels and living-room trunk shows into a chain of boutiques, a $6M Series A for an opt-in facial-recognition personalization platform, and a viral hit with its 'On the Loose' barrel-leg pants that helped push revenue past the $40M mark and open a Madison Avenue flagship.

- **Role:** Founder and CEO at RUTI Inc.
- **Organizations:** RUTI Inc.
- **From:** Haifa, Israel
- **Nationality:** Israeli-American
- **Known for:** Founded and scaled RUTI Inc. from a home import business into a national boutique chain, Raised $6M Series A led by Viola Ventures in 2019 while profitable, Built a proprietary retail AI platform with an internal CRM and opt-in facial recognition

## Career timeline

- **1999** — Immigrated from Israel to Palo Alto, California
- **2002** — Married Sharon Segev
- **2006** — Received U.S. citizenship
- **Late 20s/early 30s** — Worked as an executive in the technology industry
- **2009** — Founded RUTI Inc. in her Palo Alto garage; opened first boutique in Palo Alto on October 5
- **2011** — Opened San Francisco boutique on Fillmore Street
- **2012** — Opened Santa Monica store
- **2013** — Opened Berkeley and Venice stores
- **2014** — Launched RUTI eCommerce website
- **2016** — Opened headquarters and showroom in Belmont, California
- **2019** — Raised $6M Series A led by Viola Ventures for AI + opt-in facial-recognition personalization platform
- **2025** — Opened Madison Avenue flagship in New York, first non-California store; 'On the Loose' pants go viral

## Achievements

- Founded and scaled RUTI Inc. from a home import business into a national boutique chain
- Raised $6M Series A led by Viola Ventures in 2019 while profitable
- Built a proprietary retail AI platform with an internal CRM and opt-in facial recognition
- Reached roughly 75% of sales from repeat customers
- Grew revenue from approximately $9.6M (2019) to a reported $40-60M range (2025)
- Created a viral hit with the 'On the Loose' barrel-leg work pants

## Latest updates

- **2025-01** — Opened RUTI's Madison Avenue flagship in New York, the brand's first location outside California.
- **2025-01** — The 'On the Loose' barrel-leg work pants went viral via influencer and affiliate seeding, ranking RUTI in ShopMy's top 25 for 2025.

## Links

- Website: https://ruti.com
- LinkedIn: http://www.linkedin.com/in/ruti-zisser
- Twitter/X: https://twitter.com/rutiboutique
- YouTube: https://www.youtube.com/channel/UCc-LWHvThiBwC-qsgvl6c1w
- Instagram: https://instagram.com/ruti
- Facebook: https://facebook.com/rutiboutique

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Profile page: https://yespress.io/ruti-zisser
Published by YesPress — https://yespress.io
Last updated: 2026-07-29