# RUTI INC.

> RUTI is a women's fashion label and boutique chain founded in 2009 by Israeli-American designer and former tech executive Ruti Zisser. Built on three rules - cool, flattering, and practical - the brand designs ready-to-wear clothing, shoes, bags and accessories aimed at women over 35, and pairs its slow-fashion boutiques with a homegrown AI platform (including opt-in facial recognition and a purpose-built retail CRM) that personalizes both in-store and online shopping. Headquartered in the Bay Area with stores across California, New York, Arizona and Dallas, RUTI raised a $6M Series A in 2019 led by Viola Ventures.

- **Founded:** 2009
- **Headquarters:** Palo Alto, California, United States
- **Founders:** Ruti Zisser (Founder, CEO & Creative Director)
- **Team size:** ~54 employees
- **Products:** Ready-to-wear womenswear, Shoes, bags & accessories, RUTI boutiques, Proprietary AI personalization platform, Ruti.com e-commerce
- **Notable:** Grew from a garage-based import business into a coast-to-coast boutique chain with ~10 U.S. stores., Raised $6M Series A led by Viola Ventures in 2019 while remaining profitable., Built a proprietary AI platform and retail CRM in-house, including opt-in facial recognition for personalized styling.

## Products & services

- **Ready-to-wear womenswear** — Designed and curated collections of modern women's clothing - tops, bottoms, dresses, jackets, blazers, sweaters, outerwear and activewear - with roughly 80% everyday essentials and 20% aspirational pieces.
- **Shoes, bags & accessories** — A curated lifestyle range of footwear, handbags, jewelry and accessories complementing the core apparel line.
- **RUTI boutiques** — Physical stores across the Bay Area, Southern California, Arizona, Dallas and New York offering a personalized in-store styling experience.
- **Proprietary AI personalization platform** — An in-house AI system with a ground-up retail CRM and opt-in facial recognition that builds personalized recommendations from each shopper's preferences, likes/dislikes and what designs flatter them.
- **Ruti.com e-commerce** — Online store (launched late 2014, now on Shopify Plus) offering the full collection with personalized shopping features.

## Achievements

- Grew from a garage-based import business into a coast-to-coast boutique chain with ~10 U.S. stores.
- Raised $6M Series A led by Viola Ventures in 2019 while remaining profitable.
- Built a proprietary AI platform and retail CRM in-house, including opt-in facial recognition for personalized styling.
- Achieved roughly 75% of sales from repeat customers.
- Opened a New York City flagship, expanding beyond its California and Southwest base.
- Celebrated 15 years in business (2009-2024).

## Latest updates

- **2024-01** — RUTI marked 15 years in business, having grown from a Palo Alto garage in 2009 to a multi-state boutique chain.
- **2019-10** — Closed a $6M Series A led by Viola Ventures to accelerate its proprietary AI platform and retail expansion.
- **2019-12** — Reported plans to develop an AI stylist and expand its opt-in facial-recognition personalization across stores.

## Links

- Website: https://ruti.com
- LinkedIn: http://www.linkedin.com/company/ruti-clothing&lifestyle
- Twitter/X: https://twitter.com/rutiboutique
- Instagram: https://www.instagram.com/ruti/
- Facebook: https://facebook.com/rutiboutique

---

Profile page: https://yespress.io/ruti-inc
Published by YesPress — https://yespress.io
Last updated: 2026-07-10