# Ruth Zive

> Ruth Zive is a Toronto-based, four-time technology CMO who leads marketing at Voices. After beginning in nonprofit fundraising, she built the B2B agency MarketingWise and moved into enterprise software leadership at Blueprint, Ada, LivePerson and Voices. Her work joins strict pipeline accountability with a human-first argument for AI voice built on consent, compensation and control.

- **Role:** Chief Marketing Officer at Voices
- **Organizations:** Voices, LivePerson, Ada, Blueprint Software Systems, MarketingWise, The Speech & Stuttering Institute, Camp Ramah in Canada
- **Education:** BA in English, University of Toronto, MSW in Community Organizing, University of Pittsburgh, Jewish Studies, Hebrew University of Jerusalem
- **Known for:** Has served as chief marketing officer at four enterprise technology companies: Blueprint, Ada, LivePerson and Voices., Reports sourcing more than $1 billion in pipeline and hundreds of millions of dollars in revenue over her career., Reports scaling marketing teams from six people to more than 100 and managing budgets ranging to eight figures.

## Career timeline

- **1990s-2000s** — Spent roughly a decade in nonprofit management, including development and marketing work at The Speech & Stuttering Institute.
- **Before 2016** — Founded and led MarketingWise, a Toronto lifecycle-marketing agency serving B2B and technology clients.
- **2016** — Served as Vice President of Marketing at Blueprint Software Systems.
- **2017** — Promoted to Chief Marketing Officer at Blueprint Software Systems.
- **2018** — Joined Ada and later became the automated customer-experience company’s first Chief Marketing Officer.
- **2022** — Appointed Chief Marketing Officer of LivePerson, overseeing its global marketing organization.
- **2023-2024** — Hosted and co-hosted LivePerson’s Generation AI podcast about practical, responsible enterprise AI.
- **2025** — Joined Voices as Chief Marketing Officer to lead marketing and support its move into voice AI and voice data.

## Achievements

- Has served as chief marketing officer at four enterprise technology companies: Blueprint, Ada, LivePerson and Voices.
- Reports sourcing more than $1 billion in pipeline and hundreds of millions of dollars in revenue over her career.
- Reports scaling marketing teams from six people to more than 100 and managing budgets ranging to eight figures.
- Helped Ada through triple-digit growth after joining the company in 2018.
- Built MarketingWise from freelance work into a full-service B2B marketing agency.
- Hosted and co-hosted Generation AI, interviewing enterprise leaders about AI, customer experience and responsible adoption.

## Latest updates

- **2026-06** — Discussed voice-first branding, brand calibration, answer-engine optimization and Voices’ consent-compensation-control standard in a Voices interview based on her MarTech Podcast appearance.
- **2026-04** — Appeared in a five-part MarTech Podcast series on brand voice, AI effectiveness, changing search behavior and marketing measurement.
- **2025-09** — Joined Growth Activated for a long-form discussion of AI, brand voice, annual planning, sales alignment and an outcomes-over-strategy CMO playbook.
- **2025-06** — Appeared on Remarkable Content to discuss emotional storytelling, creative conviction and lessons B2B marketers can take from the film Ordinary People.
- **2025-03** — Voices publicly announced her appointment as Chief Marketing Officer.

## Links

- Website: https://www.ruthzive.com/
- LinkedIn: https://www.linkedin.com/in/ruthzive
- Twitter/X: https://twitter.com/voices
- YouTube: https://www.youtube.com/watch?v=EFs-YpGM8fQ
- Facebook: https://facebook.com/voicesdotcom

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Profile page: https://yespress.io/ruth-zive
Published by YesPress — https://yespress.io
Last updated: 2026-08-23