# Russ Wallace

> Russ Wallace is the co-founder and CEO of Freestyle, a Santa Monica baby-care brand rebuilding the diaper aisle for modern parents. A recovering NYU-trained lawyer who traded courtrooms for supply chains, he cut his operating teeth scaling Hello Bello past a $100M run rate before teaming up with Cameo co-founder Mike Constantiner. Freestyle's tree-free, bamboo-core diapers launched online in 2022 and now sit on shelves at Target, Walmart, and Whole Foods, riding roughly 400% year-over-year growth and a fresh $10M Series A.

- **Role:** Co-Founder & CEO at Freestyle
- **Organizations:** Freestyle, Hello Bello
- **Nationality:** American
- **Education:** JD & LLM, New York University School of Law
- **Known for:** Co-founded and leads Freestyle as CEO, Helped scale Hello Bello past a $100M run rate as Head of Business Development, Grew Freestyle roughly 400% year over year

## Career timeline

- **Earlier** — Earned a JD and LLM from New York University School of Law
- **Pre-2022** — Head of Business Development at Hello Bello, helping scale the brand past a $100M run rate with deep supply-chain and operations expertise
- **2022** — Co-founded Freestyle with Mike Constantiner; launched diapers and wipes online
- **2024-2026** — Expanded Freestyle into Target, Walmart, Whole Foods, and Amazon; roughly 400% year-over-year growth
- **2026-03** — Freestyle closed a $10M Series A led by Silas Capital

## Achievements

- Co-founded and leads Freestyle as CEO
- Helped scale Hello Bello past a $100M run rate as Head of Business Development
- Grew Freestyle roughly 400% year over year
- Landed Freestyle in Target, Walmart, Whole Foods, and Amazon within a few years of launch
- Raised a $10M Series A led by Silas Capital (March 2026)
- Built a marketing engine powered by 1,000+ creators and influencers

## Latest updates

- **2026-03** — Freestyle raised a $10M Series A led by Silas Capital with participation from ECP Growth, Mucker Capital, Adapt Ventures, and Superangel.
- **2026-06** — Freestyle rolled out nationwide at Target and Walmart, with a wider Walmart expansion underway.

## Links

- Website: https://freestyle.world
- LinkedIn: https://www.linkedin.com/in/russwallace/
- Twitter/X: https://x.com/rustysf

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Profile page: https://yespress.io/russ-wallace
Published by YesPress — https://yespress.io
Last updated: 2026-07-01