# Rupert Morrison

> Rupert Morrison is a London-based entrepreneur, economist and author who founded Concentra Analytics in 2008 and led the creation of Orgvue, an organization design and workforce planning platform. Raised on a sheep farm in Wairarapa, New Zealand, he previously worked at A.T. Kearney. He is co-founder and CEO of Ārahi, established in 2021 with Jon Andrew, and the author of three business books. Orgvue identifies him as Founder and Deputy Chair; in September 2026 Main Capital Partners acquired a majority stake in the business.

- **Role:** Co-founder and CEO at Ārahi; Founder and Deputy Chair at Orgvue (as listed by Orgvue)
- **Organizations:** Ārahi, Orgvue, Concentra Analytics, A.T. Kearney
- **Education:** MSc in Economics, Erasmus University Rotterdam, MBA Essentials, Michigan University (as named in his Ārahi biography)
- **Known for:** Founded the business behind Orgvue and led the design of its organization design and planning platform., Led Concentra through its £41 million growth equity investment in 2018., Authored Data-Driven Organization Design and Organizational Planning and Analysis, and co-authored Strategic Value Creation.

## Career timeline

- **—** — Grew up on a sheep farm in Wairarapa, New Zealand; later studied economics.
- **—** — Worked in management consulting at A.T. Kearney, specializing in supply chain optimization and organization design; became a Principal.
- **2008** — Founded Concentra Analytics, the business behind Orgvue.
- **2015** — Published Data-Driven Organization Design.
- **2018** — Concentra announced £41 million in growth equity led by One Peak Partners, with co-investors including Morgan Stanley Expansion Capital.
- **2021** — Co-founded Ārahi with Jon Andrew; the second edition of Data-Driven Organization Design was published.
- **2022** — Published Organizational Planning and Analysis.
- **2024** — Published Strategic Value Creation with Jon Andrew.
- **2026** — Main Capital Partners announced its acquisition of a majority stake in Orgvue in September.

## Achievements

- Founded the business behind Orgvue and led the design of its organization design and planning platform.
- Led Concentra through its £41 million growth equity investment in 2018.
- Authored Data-Driven Organization Design and Organizational Planning and Analysis, and co-authored Strategic Value Creation.
- Data-Driven Organization Design was shortlisted for the CMI and British Library Management Book of the Year award, according to his HCI biography.
- Co-hosts Unpacking organizations with Shradha Prakash.

## Latest updates

- **2026-09** — Main Capital Partners announced a majority investment in Orgvue on 8 September; One Peak announced completion of the sale of its interest on 9 September.
- **2025-11** — Appeared on HRchat episode 863 to discuss strategy, value creation and board reporting.
- **2025-05** — Appeared on Chain Reaction to discuss strategy and organization design in logistics.
- **2025-01** — Spoke at OPEX Week in Miami about transformation and organization design.

## Links

- Website: https://arahi.com/rupert-morrison
- LinkedIn: https://www.linkedin.com/in/rupertmorrison/

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Profile page: https://yespress.io/rupert-morrison
Published by YesPress — https://yespress.io
Last updated: 2026-10-21