# Runyon Saltzman, Inc.

> Runyon Saltzman, Inc., better known as RSE, is an independent integrated marketing and communications agency whose specialty is making complicated public programs understandable and actionable. Founded in Sacramento in 1960, the firm combines research, creative, media, public relations, public affairs, digital work and community outreach for government, health, education and nonprofit clients. Its signature work includes California's multilingual COVID-19 campaign, the DMV's REAL ID and online-services campaigns, CalFresh Healthy Living, Broadband for All and the federal Talking Postpartum Depression initiative.

- **Founded:** 1960
- **Headquarters:** Rancho Cordova, United States
- **Founders:** Jean Runyon (Co-founder), Estelle Saltzman (Co-founder)
- **Team size:** 44 employees in supplied company data; RSE described an existing 60-person team at the September 2024 acquisition.
- **Products:** Strategy and research, Creative and brand development, Media planning and buying, Public relations and public affairs, Digital and social engagement
- **Notable:** The California COVID-19 campaign generated 5.0 billion impressions, with 90% delivered through diverse-serving media., Community-based organization partnerships in the COVID-19 campaign reached 10,525,325 people and secured $42,898,854 in in-kind media value., The California DMV work produced nearly 900 million paid REAL ID impressions and more than 18 million conversions as of spring 2023.

## Products & services

- **Strategy and research** — Audience research, social marketing, communications planning, message testing, analytics and strategic counsel for complex public-interest programs.
- **Creative and brand development** — Campaign concepts, identity systems, copywriting, graphic design, collateral, toolkits and content production.
- **Media planning and buying** — Integrated paid media across broadcast, outdoor, print, search, social, display and connected television, including diverse-serving media channels.
- **Public relations and public affairs** — Earned media, issues management, stakeholder engagement, public education, policy communications and event support.
- **Digital and social engagement** — Web-based marketing, social strategy, influencer programs, community management, mobile and display advertising and performance reporting.
- **Video production** — In-house scripting, storyboarding, filming, editing, animation, documentary work and social-first production.
- **Community and multilingual outreach** — Culturally and linguistically adapted campaigns delivered with community-based organizations, faith leaders and other trusted messengers.

## Achievements

- The California COVID-19 campaign generated 5.0 billion impressions, with 90% delivered through diverse-serving media.
- Community-based organization partnerships in the COVID-19 campaign reached 10,525,325 people and secured $42,898,854 in in-kind media value.
- The California DMV work produced nearly 900 million paid REAL ID impressions and more than 18 million conversions as of spring 2023.
- DMV online-services work generated more than 600 million paid impressions and 11.5 million transactions.
- The First 5 California paid-family-leave campaign delivered nearly 700,000 targeted digital impressions; SB 1383 passed and was signed into law.
- The Unequal Birth campaign drew more than 20,000 campaign-page visits in five months and secured 4.8 million bonus impressions.
- The Smile, California work reported 1,259,606 website visits, 692,451 Find a Dentist clicks and 176,146 material downloads.
- PRSA-LA awarded RSE Best in Show and its third consecutive President's Award in 2023; the agency won the most PRisms that evening.
- Sacramento Business Journal ranked RSE second among Sacramento-area advertising and public-relations agencies by 2023 income measures.
- Stella's Shiny Smile, a bilingual children's dental-health graphic novel campaign, won a Gold ADDY.

## Latest updates

- **2026-09** — RSE advertised openings for a Senior Media Relations Manager, Senior Art Director and Graphic Designer.
- **2025** — RSE joined Clutch, Scout and Advocacy Chiefs LLC on communications and workforce innovation work for Long Beach.
- **2024-11** — The Sacramento Asian Pacific Chamber of Commerce profiled RSE and highlighted its CMAS and GSA certifications.
- **2024-09** — Rachel Zillner and Anne Descalzo acquired all shares; Kierstan DeLong became CEO while Chris Holben and Scott Rose remained in leadership roles.
- **2024-05** — RSE published a detailed California DMV REAL ID case study documenting 18 million conversions and 11.5 million online transactions.

## Links

- Website: https://rs-e.com/
- LinkedIn: https://www.linkedin.com/company/runyon-saltzman
- Twitter/X: https://twitter.com/RSEagency
- Instagram: https://www.instagram.com/rseagency
- Facebook: https://www.facebook.com/RSEagency

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Profile page: https://yespress.io/runyon-saltzman-inc
Published by YesPress — https://yespress.io
Last updated: 2026-09-14