# Ruby Love

> Ruby Love is a New York period-apparel company founded by Crystal Etienne after she became frustrated with the products available to her and her daughter. Its reusable underwear, swimwear, sleepwear, activewear, pads and first-period kits combine a built-in absorbent liner with a mesh pocket that can hold extra protection. The company grew from a $25,000 self-funded production run into an eight-figure direct-to-consumer brand, then raised major outside financing - while its recent customer-service reviews show that clever product design still depends on dependable operations.

- **Founded:** 2015
- **Headquarters:** Farmingdale, United States
- **Founders:** Crystal Etienne (Founder and CEO)
- **Team size:** 14 employees in the supplied company data; Inc. reported that financing enabled the team to grow to 43 in 2019.
- **Products:** Period underwear, Period swimwear, First Period Kit, Monthly Period Kit, Sleepwear, activewear and athletics
- **Notable:** Bootstrapped from a $25,000 founder investment after initial investor emails went unanswered., Reached more than $1 million in sales within two years and reported over $10 million in third-year sales., Closed a $15 million 2019 financing deal led by The Craftory, with an initial $8 million Series A investment.

## Products & services

- **Period underwear** — Reusable underwear with an absorbent organic-cotton liner, Dri-Tech mesh and an optional pocket for a double-sided or conventional pad.
- **Period swimwear** — One-piece suits, bottoms and sets designed not to swell in water while providing built-in menstrual protection.
- **First Period Kit** — A keepsake-style kit combining teen period underwear, pads and practical supplies intended to make a first period easier to manage.
- **Monthly Period Kit** — A themed subscription containing teen apparel or underwear, a reusable pad, disposable pads and surprise items.
- **Sleepwear, activewear and athletics** — Leak-resistant apparel for overnight use, exercise and sports.
- **Double-sided reusable pads** — Washable pads designed to lock into Ruby Love garments for additional absorbency.
- **Incontinence underwear** — Discreet absorbent underwear and boxer briefs for postpartum, stress or age-related leaks.

## Achievements

- Bootstrapped from a $25,000 founder investment after initial investor emails went unanswered.
- Reached more than $1 million in sales within two years and reported over $10 million in third-year sales.
- Closed a $15 million 2019 financing deal led by The Craftory, with an initial $8 million Series A investment.
- Crystal Etienne was named to the Inc. Female Founders 100 in 2020.
- Expanded period protection from underwear into swimwear, sleepwear, activewear, reusable pads and first-period kits.
- Introduced underwear sizing up to 8X and markets worldwide shipping.
- The company says its products have helped more than 1 million women and teens.

## Latest updates

- **2026-01** — The Assertive Kids Foundation donated 60 boxes of Ruby Love Bliss reusable period apparel, valued above $1,800, to the College of Staten Island Women’s Center.
- **2025-11** — Crunchbase republished an extended founder interview on fundraising, customer focus and Ruby Love’s lean operating approach.
- **2024-02** — Ruby Love published a company history positioning Crystal Etienne’s work on period swimwear as a defining product innovation.
- **2022** — Ruby Love added Beam checkout giving, allowing shoppers to direct 1% of purchases to selected nonprofits; the company said almost half of customers chose a nonprofit in the first month.

## Links

- Website: https://www.rubylove.com/
- LinkedIn: https://www.linkedin.com/company/rubylove
- Twitter/X: https://twitter.com/shoprubylove
- YouTube: https://www.youtube.com/shoprubylove
- Instagram: https://www.instagram.com/shoprubylove/
- Facebook: https://www.facebook.com/myrubylove

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Profile page: https://yespress.io/ruby-love
Published by YesPress — https://yespress.io
Last updated: 2026-08-22