# Rubicon

> Rubicon coordinates waste, recycling, and sustainability services through a network of more than 8,000 vendor and hauler partners. Its customer platform, account teams, and technical advisers help businesses manage pickups, billing, material recovery, and reporting. After selling its fleet software business in 2024, it refocused on waste brokerage and services.

- **Founded:** 2008
- **Headquarters:** Atlanta, United States
- **Founders:** Nate Morris (Co-founder; former CEO), Marc Spiegel (Co-founder)
- **Products:** Managed waste and recycling services, RUBICONConnect, Technical Advisory Services, RUBICONRegWatch, Sustainability reporting
- **Notable:** Built a company-reported network of more than 8,000 vendor and hauler partners., An anonymous regional grocery customer achieved a reported 75% diversion rate in a 2022 Rubicon case study., Completed its Founder SPAC combination in August 2022.

## Products & services

- **Managed waste and recycling services** — Coordinates waste collection, recycling vendors, account support, and consolidated billing for independent and multi-location businesses.
- **RUBICONConnect** — Customer platform for invoices, payments, service requests, account activity, and waste and sustainability reporting; an SMB application was publicly described in 2017.
- **Technical Advisory Services** — Waste audits, material characterizations, site assessments, zero waste planning, hard-to-recycle material solutions, and staff training.
- **RUBICONRegWatch** — Helps businesses monitor waste-related regulatory and compliance requirements, including customers using other waste providers.
- **Sustainability reporting** — Reports diversion by site, material, and time period, with carbon equivalencies based on EPA WARM metrics.
- **RubiconNOW** — Online dumpster rental booking with sizes, availability, pricing, and delivery and pickup scheduling in selected metropolitan markets; expanded into Houston in June 2026.
- **Mail-back recycling** — Specialty recycling service for eligible hard-to-recycle materials.

## Achievements

- Built a company-reported network of more than 8,000 vendor and hauler partners.
- An anonymous regional grocery customer achieved a reported 75% diversion rate in a 2022 Rubicon case study.
- Completed its Founder SPAC combination in August 2022.
- Expanded RubiconNOW into Houston in June 2026, following launches in Atlanta and Dallas.

## Latest updates

- **2026-10** — An October 12 company post described RUBICONConnect capabilities for small businesses, including service requests, billing, and account visibility.
- **2026-06** — RubiconNOW expanded into Houston on June 30 after Atlanta and Dallas launches.
- **2026-06** — Steven Hood was named Chief Commercial Officer on June 4.
- **2025-01** — Michael Dulin was named CEO on January 16, bringing experience from Circulus, HEPACO, and Shamrock Environmental.

## Links

- Website: https://www.rubicon.com/
- LinkedIn: https://www.linkedin.com/company/rubicon-global/
- Twitter/X: https://twitter.com/Rubicon
- YouTube: https://www.youtube.com/rubicon
- Instagram: https://www.instagram.com/rubicon/
- Facebook: https://www.facebook.com/Rubicon

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Profile page: https://yespress.io/rubicon
Published by YesPress — https://yespress.io
Last updated: 2026-10-25