# RSG Media

> RSG Media develops enterprise rights and royalties software, audience analytics, and advertising optimization tools for media owners and licensors. Founded in 1985 by Mukesh Sehgal, the New York company became part of Rightsline in September 2024.

- **Founded:** 1985
- **Headquarters:** New York, United States
- **Founders:** Mukesh Sehgal (Founder; historically President and CEO)
- **Products:** RightsLogic / RSG Rights, RSG Rights for small and medium enterprises, RSG Audience 2.0, Prophet, RSG Advertising
- **Notable:** Winner of a 2023 FICO Decisions Award in AI, Machine Learning & Optimization., Shiv Sehgal was among the winners of the 2022 INFORMS Revenue Management and Pricing Section Practice Award., Released RSG Rights v4 and a smaller-enterprise SaaS edition in 2022.

## Products & services

- **RightsLogic / RSG Rights** — Enterprise management of content and merchandising rights, licensing, availability, and associated financial obligations. RSG Rights v4 was released in April 2022.
- **RSG Rights for small and medium enterprises** — Multitenant SaaS edition announced in August 2022 for smaller media, entertainment, and licensing businesses.
- **RSG Audience 2.0** — Cloud SaaS forecasting and optimization across programming, promotions, and advertising; announced for IBC 2022.
- **Prophet** — Audience promo planning and scheduling using behavioral affinity groups and FICO Xpress Optimization; described in a May 2023 customer announcement.
- **RSG Advertising** — Analytics for advertising sales targeting, pricing, planning, and scheduling, presented as a business line in the 2018 rebrand.
- **AdVant** — Historical advertising yield optimization suite; current standalone commercial availability is not established.
- **Planit** — Historical advertising planning optimization product; current standalone commercial availability is not established.
- **Implementation and advisory services** — Implementation, integration, and media business advice supporting the software portfolio.

## Achievements

- Winner of a 2023 FICO Decisions Award in AI, Machine Learning & Optimization.
- Shiv Sehgal was among the winners of the 2022 INFORMS Revenue Management and Pricing Section Practice Award.
- Released RSG Rights v4 and a smaller-enterprise SaaS edition in 2022.

## Latest updates

- **2026-05** — Parent Rightsline announced a $500 million strategic growth investment from Hg, with Klass Capital, Salem Partners, and management also investing. This is not a separately disclosed RSG funding round.
- **2024-09** — Rightsline announced the acquisition of RSG Media from Naviga; the announcement did not state a purchase price.

## Links

- Website: https://www.rsgmedia.com/
- LinkedIn: https://www.linkedin.com/company/rsg/
- Twitter/X: https://twitter.com/rsgmediasystems
- Facebook: https://www.facebook.com/rsgmediasystems

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Profile page: https://yespress.io/rsg-media
Published by YesPress — https://yespress.io
Last updated: 2026-10-24