# RPA

> RPA is an independent, full-service advertising agency headquartered in Santa Monica. Founded in 1986 by Gerry Rubin and Larry Postaer to preserve the Honda account after an industry merger created a conflict, it combines strategy, creative, media, customer experience, marketing intelligence, technology and production for complex national brands. Its unusual advantage is institutional continuity: a long Honda relationship, integrated media and creative teams, and an ownership structure free from a global holding company.

- **Founded:** 1986
- **Headquarters:** Santa Monica, United States
- **Founders:** Gerry Rubin (Co-founder and former CEO), Larry Postaer (Co-founder and former Executive Creative Director)
- **Products:** Strategy, Creative, Media, Customer Experience, Marketing Intelligence
- **Notable:** Maintained the Honda relationship from RPA's 1986 founding through the present, with working ties reaching back to 1974., Helped Apartments.com reach category leadership; RPA says annual revenue increased 1,300% after the campaign launch, and the work won a 2025 Gold Effie for Sustained Success., Created Honda's Project Courage and the child-sized Shogo vehicle, recognized with a 2024 One Show Bronze Pencil and ADC honors.

## Products & services

- **Strategy** — Integrated brand, audience and business planning built around human insight.
- **Creative** — Brand platforms, campaigns, content, design and production across channels.
- **Media** — In-house media planning, investment, activation, optimization and measurement.
- **Customer Experience** — Design and improvement of the touchpoints people have with a brand.
- **Marketing Intelligence** — Analytics, research, measurement and decision support that connect data to business outcomes.
- **Technology** — Marketing technology, digital platforms, automation and AI-assisted execution.
- **Helium** — RPA's in-house production studio for integrated content production.

## Achievements

- Maintained the Honda relationship from RPA's 1986 founding through the present, with working ties reaching back to 1974.
- Helped Apartments.com reach category leadership; RPA says annual revenue increased 1,300% after the campaign launch, and the work won a 2025 Gold Effie for Sustained Success.
- Created Honda's Project Courage and the child-sized Shogo vehicle, recognized with a 2024 One Show Bronze Pencil and ADC honors.
- Created the Emmy-nominated Honda 'Paper' film.
- Won a 2018 Cannes Lions Gold for the Pediatric Brain Tumor Foundation's Imaginary Friends Society.
- RPA says its client partnerships last 300% longer than the industry average.

## Latest updates

- **2026-07** — RPA introduced new work extending ampm's 'Good Stuff' platform.
- **2026-05** — RPA's first large campaign for Yuengling rolled out under the 'It's a Yuengling Thing' master-brand platform.
- **2026-02** — CoStar Group united Jeff Goldblum and Heidi Gardner in crossover work for its housing marketplaces.
- **2025-12** — Yuengling selected RPA as its new creative agency partner for an integrated national brand platform.
- **2025-10** — Chief media officer Jim Helberg succeeded Pete Imwalle as CEO; Helberg works alongside president and COO Brett Bender.
- **2025-09** — Resorts World Las Vegas selected RPA as its integrated agency of record for media and creative.
- **2025-06** — RPA promoted 32-year veteran Brett Bender to president and chief operating officer.

## Links

- Website: https://www.rpa.com
- LinkedIn: https://www.linkedin.com/company/rpa
- Twitter/X: https://twitter.com/RPA_Advertising
- Instagram: https://www.instagram.com/RPA_advertising/
- Facebook: https://facebook.com/RPA.Advertising

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Profile page: https://yespress.io/rpa
Published by YesPress — https://yespress.io
Last updated: 2026-09-23