# Royal Caribbean Group

> Royal Caribbean Group is a Miami-based vacation company behind Royal Caribbean, Celebrity Cruises and Silversea, plus a 50% interest in the TUI Cruises joint venture. It sells cruise fares, onboard experiences and private-destination visits, serving 9.4 million guests in 2025. Its expansion includes planned river cruises and an agreement to acquire half of Sandals and Beaches Resorts.

- **Founded:** 1968
- **Headquarters:** Miami, United States
- **Founders:** Edwin Stephan (Co-founder and founding president), Anders Wilhelmsen & Co. (Founding shipping-company investor), I. M. Skaugen & Co. (Founding shipping-company investor), Gotaas-Larsen (Founding shipping-company investor)
- **Products:** Royal Caribbean, Celebrity Cruises, Silversea, Perfect Day at CocoCay, Loyalty Status Match
- **Notable:** First ship Song of Norway began its maiden voyage from Miami on November 7, 1970., Reported a record 9.4 million vacations in 2025., FY2025 revenue of $17.935 billion and net income of approximately $4.3 billion.

## Products & services

- **Royal Caribbean** — Contemporary cruises with family activities, entertainment, dining and private-destination itineraries; sold through Royal Caribbean International.
- **Celebrity Cruises** — Premium ocean cruises centered on design, dining and destination experiences; joined the group in 1997.
- **Silversea** — Luxury and expedition cruises on smaller ships, including polar and Galapagos itineraries; majority acquired in 2018 and fully owned in 2020.
- **Perfect Day at CocoCay** — Bahamian private destination with beaches, pools and paid attractions; its 2019 opening announcement priced the transformation at $250 million.
- **Loyalty Status Match** — Equivalent tier recognition across the three wholly owned cruise brands, subject to enrollment and program rules.
- **Points Choice** — For eligible sailings departing from January 30, 2026, guests can apply earned cruise points to another group loyalty program under program conversion rules.
- **Celebrity River Cruises** — Planned river cruise offering, with its first ships expected in 2027; not an operating 2026 service.
- **Royal Beach Clubs** — Land-based beach experiences that extend the group’s private-destination portfolio.

## Achievements

- First ship Song of Norway began its maiden voyage from Miami on November 7, 1970.
- Reported a record 9.4 million vacations in 2025.
- FY2025 revenue of $17.935 billion and net income of approximately $4.3 billion.
- Introduced cross-brand loyalty Status Match in 2024 and Points Choice in 2026.
- September 2026 disclosures described 71 ocean ships across wholly owned brands and the TUI joint venture, calling at more than 1,000 destinations.

## Latest updates

- **2026-10** — October 5: Naha Port terminal groundbreaking with MSC and local partners; opening targeted for March 2028.
- **2026-09** — September 23: signed an approximately $3 billion agreement for a 50% interest in Sandals and Beaches Resorts, expected to close in early 2027.
- **2026-08** — August 20: completed $1.25 billion senior unsecured notes offering at 5.550%, due 2034.
- **2026-07** — July 28: reported Q2 revenue of $4.832 billion and net income of approximately $1.1 billion, and raised full-year guidance.
- **2026-01** — Points Choice introduced for sailings departing on or after January 30, 2026.

## Links

- Website: https://www.royalcaribbeangroup.com/
- LinkedIn: https://www.linkedin.com/company/royal-caribbean-group
- Twitter/X: https://x.com/NewsfromRCGroup
- YouTube: https://www.youtube.com/user/RoyalCaribbeanIntl
- Instagram: https://www.instagram.com/royalcaribbean/
- Facebook: https://www.facebook.com/rcgcareers/

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Profile page: https://yespress.io/royal-caribbean-group
Published by YesPress — https://yespress.io
Last updated: 2026-10-22