# Roy Seiders

> Roy Seiders co-founded YETI with his brother Ryan in 2006 and served as CEO until September 2015. His experience building fishing boats helped expose the need for durable coolers, and he helped develop YETI’s products and brand. He is now a partner at YETI Capital, advising and investing in growing businesses.

- **Role:** Partner at YETI Capital; Co-founder and former CEO of YETI
- **Organizations:** YETI, YETI Capital
- **Nationality:** American
- **Education:** Bachelor of Arts, Texas Tech University
- **Known for:** Co-founded YETI in 2006., Led YETI as CEO through September 2015., Helped develop the company’s hard coolers, product direction and marketing voice.

## Career timeline

- **Before 2006** — Built specialized aluminum fishing boats and distributed heavy-duty imported coolers.
- **2006** — Co-founded YETI with his older brother Ryan; became CEO.
- **2012** — Partnered with Cortec Group in its acquisition of YETI, retaining an ownership stake and his CEO role.
- **2014** — YETI introduced Rambler drinkware and Hopper soft coolers during his CEO tenure.
- **2015** — Transitioned from CEO to a chairman role as Matt Reintjes joined as CEO.
- **2018** — YETI became publicly traded on the New York Stock Exchange.
- **2026** — Listed as Partner at YETI Capital; appeared with Ryan on How I Built This in August.

## Achievements

- Co-founded YETI in 2006.
- Led YETI as CEO through September 2015.
- Helped develop the company’s hard coolers, product direction and marketing voice.
- Served as CEO during expansion into drinkware and soft coolers.
- Co-leads YETI Capital and advises founders.

## Latest updates

- **2026-08** — Appeared with Ryan Seiders on How I Built This with Guy Raz, discussing YETI’s founding, manufacturing challenges and expansion into drinkware.
- **2026-09** — Austin American-Statesman coverage syndicated by Yahoo examined the brothers’ YETI Capital investment portfolio, including Tecovas.

## Links

- Website: https://yeticap.com/

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Profile page: https://yespress.io/roy-seiders
Published by YesPress — https://yespress.io
Last updated: 2026-10-23