# Rowan

> Rowan is a nurse-led ear piercing brand that applies clinical, medical-grade standards to a service long associated with mall kiosks and piercing guns. Founded by former Wall Street trader Louisa Serene Schneider, the company pairs licensed nurse piercers with hypoallergenic, nickel-free jewelry across 100+ studios nationwide, plus a direct-to-consumer e-commerce shop. Backed by VMG Partners and Kevin Durant's Thirty Five Ventures, Rowan turned a low-trust ritual into a safety-first, celebratory experience for customers of every age.

- **Founded:** 2017
- **Headquarters:** New York, New York, United States
- **Founders:** Louisa Serene Schneider (Founder & CEO)
- **Team size:** 390+ employees; 550+ licensed nurse piercers
- **Products:** Nurse-led ear piercing, Hypoallergenic jewelry, E-commerce shop, Aftercare and education
- **Notable:** Grew from an attic side project to 100+ studios nationwide, Built a workforce of 550+ licensed nurse piercers, Raised $20M Series B led by VMG Partners with Kevin Durant's Thirty Five Ventures

## Products & services

- **Nurse-led ear piercing** — In-studio ear piercings performed by licensed nurses using single-use needles and clinical hygiene standards, for children and adults.
- **Hypoallergenic jewelry** — Nickel-free, medical-grade and hypoallergenic earrings designed for safe healing and ear stacking.
- **E-commerce shop** — Direct-to-consumer online store for earrings, aftercare products, and ear-styling collections.
- **Aftercare and education** — Aftercare products and guidance backed by a medical advisory board to support safe healing.

## Achievements

- Grew from an attic side project to 100+ studios nationwide
- Built a workforce of 550+ licensed nurse piercers
- Raised $20M Series B led by VMG Partners with Kevin Durant's Thirty Five Ventures
- Reported adverse outcome rate of less than 1%
- Reported ~$70M in annual revenue with a $150M run-rate projection for 2025

## Latest updates

- **2025-09** — CNBC profiles Rowan as a reported $70M-a-year business built by a former Wall Street trader.
- **2025-09** — Opened a new safe-piercing studio in Meridian, Idaho as part of nationwide expansion.
- **2025-01** — On track to surpass 100 stores in 2025 with plans for ~35 new openings, including 7+ in California.

## Links

- Website: https://heyrowan.com
- LinkedIn: https://www.linkedin.com/company/hey-rowan
- Twitter/X: https://twitter.com/heyrowangirl
- YouTube: https://www.youtube.com/@heyrowan
- Instagram: https://www.instagram.com/heyrowan/
- Facebook: https://facebook.com/heyrowangirl
- TikTok: https://www.tiktok.com/@heyrowan

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Profile page: https://yespress.io/rowan
Published by YesPress — https://yespress.io
Last updated: 2026-06-13