# Ross Rich

> Ross Rich is the Canadian co-founder and CEO of Accord, a revenue execution software company. Previously an early sales and partnerships employee at Stripe and a marketing assistant at Columbia Records, he founded Accord in 2020 with his brother Ryan and technical co-founder Wayne Pan. He also hosts conversations with founders and revenue leaders.

- **Role:** Co-founder and CEO at Accord
- **Organizations:** Accord, Stripe, Columbia Records, Ross Rich Management, Victorious Events, Y Combinator, Street Soccer USA, First Round Capital
- **Nationality:** Canadian
- **Education:** Bachelor of Commerce, University of Victoria, Peter B. Gustavson School of Business, Y Combinator
- **Known for:** Built Accord through Y Combinator’s Winter 2020 program., Led Accord through a $10 million Series A in 2023., Received a University of Victoria President’s Scholarship in 2010.

## Career timeline

- **2013** — Started an artist-management firm while studying commerce.
- **2014** — Graduated from the University of Victoria; worked as a marketing assistant at Columbia Records in New York.
- **2015** — Joined Stripe as an early sales employee; later worked in business development and partnerships.
- **2020** — Co-founded Accord with Ryan Rich and Wayne Pan; participated in Y Combinator Winter 2020.
- **2021** — Accord raised $7 million in seed funding across initial and additional financing, signed more than 50 paying customers, and launched From Vendorship to Partnership.
- **2023** — Announced Accord’s $10 million Series A led by Diana Berlin of Matrix Partners.
- **2025** — Introduced Accord’s updated brand and revenue excellence positioning in December.
- **2026** — Discussed AI, seller performance and founder-led sales on GTMnow in August.

## Achievements

- Built Accord through Y Combinator’s Winter 2020 program.
- Led Accord through a $10 million Series A in 2023.
- Received a University of Victoria President’s Scholarship in 2010.
- Named among Gustavson’s 25 Alumni To Watch in 2015.

## Latest updates

- **2026-08** — Appeared on GTMnow with Sophie Buonassisi to discuss seller performance, AI and the founder-led sales handoff.
- **2025-12** — Published The next era of Accord, explaining its rebrand and emphasis on making sales playbooks part of daily execution.
- **2025-07** — Discussed his entrepreneurial family, founding with his brother and the craft of selling on Path to Growth.

## Links

- Website: https://inaccord.com/
- LinkedIn: https://www.linkedin.com/in/rossrich/
- Twitter/X: https://x.com/atRossRich

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Profile page: https://yespress.io/ross-rich
Published by YesPress — https://yespress.io
Last updated: 2026-10-25